Ram 1500 Built to Serve Edition – Honoring U.S. Military
Ram is paying tribute to five branches of the U.S. military with a battalion of special-edition pickups. Celebrating active service members, reserve members, and veterans who constitute seven percent of the U.S. population, these exclusive 2021 Ram 1500 Built to Serve Edition trucks feature unique paint colors and patriotic design cues. The latest models specifically honor the Marines, offering a choice between Tank and Flame Red exteriors.
Features of the Built to Serve Edition
- Each military branch has personalized color options, with Ram introducing 1,000 copies of each color for the trucks honoring the Marines.
- All models feature black accents on the grille, bumpers, bezels, side steps, and exhaust tips.
- Distinctive 20-inch aluminum wheels and body-color wheel flares enhance the trucks’ rugged appearance.
- A special “Built to Serve” decal is prominently displayed on the rear quarter panels.
Paint Options for Different Branches
Ram has allocated specific paint jobs for each branch of the military, demonstrating commitment to honoring their service:
- Army: Gator and Diamond Black Crystal (1,000 units each)
- Navy: Ceramic Gray and Patriot Blue (1,000 units each)
- Air Force: Anvil (1,250 units) and Billet Silver Metallic (1,500 units)
- Coast Guard: Spitfire and Bright White (500 units each)
Performance and Off-Road Capability
In addition to cosmetic enhancements, the 4×4 Off-Road Group comes standard on all Built to Serve models. This package includes:
- All-terrain tires
- Electronic-locking rear axle
- Heavy-duty front and rear shock absorbers
- Skid plates and tow hooks
Consequently, these trucks are well-equipped for off-road adventures while maintaining their innovative designs and robust performance.
Interior Features and Personalization
Inside the cabin, drivers can expect to see:
- “Built to Serve” badging on the instrument panel
- Black Onyx Chrome trim
- Bolstered cloth and vinyl seats with “Built to Serve” Velcro panels for personalization
Furthermore, contrast color stitching enhances the interior’s aesthetic appeal, allowing buyers to customize the interior with their own flags, patches, or slogans.
Availability
The latest trucks honoring the Marines are expected to become available in dealerships starting in the first quarter of 2021. Production will commence in Michigan early in 2021, making these patriotic pickups accessible to those who cherish their service.
