Dodge Durango SRT Hellcat: House of Power
As the annual Super Bowl LIV commercial event approaches, Dodge has launched a new advertisement titled “House of Power.” Narrated by Fast and Furious star Vin Diesel, this spot highlights the excitement surrounding the Durango SUV, now featuring the formidable Hellcat badge throughout the commercial.
Understanding the Hellcat Badge
For those unfamiliar with Dodge’s House of Power, the Hellcat badge signifies the brand’s high-performance vehicles equipped with a potent 700-plus horsepower supercharged V-8 engine. This engine is currently available in:
- Dodge Challenger SRT coupe
- Dodge Charger SRT sedan
- Jeep Grand Cherokee Trackhawk
Furthermore, there are exciting prospects for the Ram 1500, which is expected to receive the Hellcat engine in a new TRX model.
Why the Durango Needs the Hellcat Engine
The Durango is one of Dodge’s few longitudinal-engine vehicles without the Hellcat engine. This vehicle shares mechanical similarities with the Jeep Grand Cherokee, making the potential for the Hellcat’s integration plausible. Notably, the Durango features an advanced all-wheel-drive transfer case designed to withstand the Hellcat’s immense power. By incorporating this setup into the Durango, Dodge maximizes its investment in high-performance technology.
“House of Power” Commercial Insights
In the “House of Power” commercial, viewers catch glimpses of the Durango, showcasing its front fender decorated with the iconic Hellcat badge. These visuals are accompanied by high-speed sequences featuring other Hellcat-powered muscle cars. Moreover, the connection to the Fast 9 movie franchise is strategic, as Vin Diesel’s character, Dominic Toretto, is known for his affinity for high-powered vehicles while balancing family life.
Current Durango SRT Features
For a glimpse of what the Durango SRT Hellcat could resemble, consider the currently available Durango SRT, featuring a robust 475-horsepower 6.4-liter V-8 engine, which provides a balance of power and performance.
Conclusion
In conclusion, the Dodge Durango SRT Hellcat stands poised to solidify its place within Dodge’s high-performance lineup. As technology and expectations evolve, Dodge continues to innovate in delivering power-packed vehicles that resonate with enthusiasts and families alike.
