Incentives on the Toyota Tacoma

The Toyota Tacoma is recognized as the best-selling midsize pickup truck and tends to maintain its value, making discounts somewhat rare. If you’re interested in a Tacoma, now is an opportune moment to take advantage of special offers available until June 1, 2020. Toyota is currently providing cash incentives and attractive financing options for qualifying buyers on various models, excluding the high-demand Toyota GR Supra and the iconic Land Cruiser SUV.

Current Offers on the Tacoma

Here’s a quick overview of the deals available for the 2020 Tacoma models:

• Eligible models (excluding the TRD Pro trim) can receive up to $1,750 in customer cash.
• Zero-percent financing is offered for terms of 36, 48, or 60 months, contingent upon approved credit.
• Loans of up to 72 months are available at a competitive 1.9% APR, with some regions featuring even higher cash incentives.
• For those opting to lease, monthly payments range from $199 to $299 for 36 months, with an upfront payment of $999 to $1,999 depending on the trim.

Competitive Offers from Other Automakers

Other automakers are also presenting enticing deals on their models competing with the Tacoma. For instance:

• Ford is offering cash incentives along with financing options, including zero-percent financing for up to 72 months, and payment deferrals to help buyers during economic uncertainties.
• General Motors pushes the envelope further with zero-percent financing for up to 84 months and payment deferrals of up to 120 days.

However, these discounts are often standard practice among domestic truck manufacturers, whereas Toyota generally does not follow suit.

Why Purchase the Tacoma Now?

If you’ve been contemplating a purchase, the 2020 model offers several upgrades that enhance its value:

• Every Tacoma now includes a standard 7.0-inch touchscreen infotainment system, compatible with Apple CarPlay and Android Auto.
• Included safety features, under the Toyota Safety Sense suite, feature forward-collision warning, lane departure warning, automatic high-beam headlights, and adaptive cruise control.
• Subtle redesigns have been applied to the headlights and taillights.
• Additionally, Toyota provides complimentary maintenance and roadside assistance for two years or 25,000 miles, whichever comes first.

Pricing Overview

The pricing for the Tacoma starts at approximately $25,445 for the base SR model (before incentives). For those seeking a more adventurous experience, consider the Tacoma TRD Off-Road trim, which features rugged styling, four-wheel drive capabilities, and an available six-speed manual transmission. Notably, the TRD Off-Road trim may also qualify for Toyota’s current incentives.