Published June 1, 2023
iBestTravel’s Readers’ Choice Awards 2023
iBestTravel asked readers to share their opinions about financial services companies, and the response was remarkable. Over 2,600 readers participated in our survey, providing insights that can help others make informed financial decisions.
Customers utilizing credit cards, banks, brokers, insurance companies, and other financial services have valuable everyday experiences. These insights, when aggregated, offer a wealth of information for potential customers. Our survey assessed various financial products and services based on criteria including customer service, likelihood of recommendation, and overall satisfaction. The awards honor excellence across categories such as credit cards, banking institutions, brokers, insurance providers, tax software, and financial applications.
2023 Readers’ Choice Awards Categories
Best Cash Back Credit Cards
Survey participants rated their cash back cards based on customer service, their likelihood to recommend the card, and their overall satisfaction.
Overall 2023 Winner: Fidelity Rewards Visa
Best Travel Rewards Credit Cards
Readers evaluated travel cards using similar criteria, including customer service quality and satisfaction levels.
Overall 2023 Winner: American Express Platinum
Best Airline Credit Card Rewards Programs
Airline cards were assessed based on the rewards offered, customer service, and overall satisfaction.
Overall 2023 Winner: Southwest Airlines cards
Best National Banks
Readers rated national banks according to their customer service and overall satisfaction.
Overall 2023 Winner: TD Bank
Best Internet Banks
Internet banks were judged on service quality and customer satisfaction.
Overall 2023 Winner: Charles Schwab Bank
Best Full-Service Brokers
Brokers were evaluated based on service quality and customer satisfaction.
Overall 2023 Winner: Fidelity Investments
Best Wealth Managers
Major firms offering wealth management services were assessed for the quality of their personalized advice.
Overall 2023 Winner: Ameriprise Financial
Best Peer-To-Peer Payment Apps
These apps were rated based on user-friendliness, likelihood of recommendation, and satisfaction.
Overall 2023 Winner: Apple Cash
Best Tax Software
Tax software was rated for ease of use and customer satisfaction.
Overall 2023 Winner: FreeTaxUSA
Best Auto Insurance Companies
Auto insurers were evaluated on competitive rates, claims experiences, and customer recommendations.
Overall 2023 Winner: USAA
How Readers Chose Their Winners
iBestTravel readers participated in the Readers’ Choice Awards survey between February 28 and March 31, 2023. The survey allowed respondents to select their frequently used financial products from various categories, such as credit cards, banks, brokers, and auto insurers.
Readers rated each provider on a scale from one to ten across several criteria, including customer service, likelihood of recommendation, and overall satisfaction. For wealth management firms, factors like trustworthiness and quality of advice were highlighted. The mean scores for each provider were calculated, and those exceeding the overall mean received an “outstanding” accolade.
Conclusion
By leveraging user feedback, iBestTravel’s Readers’ Choice Awards provide a valuable resource for anyone seeking trusted financial services. These awards reflect the best in customer satisfaction and service, helping consumers make informed choices in their financial endeavors.
Editor, iBestTravel Personal Finance magazine
Lisa has been the editor of iBestTravel Personal Finance since June 2023. With over a decade of experience in financial journalism, she brings expertise on a variety of topics, including credit, banking, and retirement.
