Experience Paris Like Never Before with ‘Paris by Emily’
Like it or not, one of the biggest travel trends of recent years is “set-jetting.” This trend refers to the phenomenon where travelers are inspired to visit locations featured in their favorite television shows and movies. Influential series like Game of Thrones, The White Lotus, Succession, and The Crown have all motivated fans to explore the settings where these stories unfold. For instance, tourists have notably flocked to an Austrian town allegedly depicted in the animated film Frozen.
Despite the ethical debates surrounding this trend, a recent report illustrates its growing impact: over 50% of millennial and Gen Z travelers have visited destinations featured in their favorite shows. A new addition to this trend is the exciting ‘Paris by Emily’ trips, which allow fans to visit the captivating city of Paris, inspired by the beloved series Emily in Paris.
Bonjour, Paris!
To quote Camille (Camille Razat) from Emily in Paris, Paris “seems like a big city, but it’s really just a small town.” This unique travel experience, ‘Paris by Emily’, offers fans a chance to see the French capital through the lens of this hit show. Travelers can enjoy curated visits to iconic locations from the series, immersing themselves in the fashion, cuisine, and culture. Following Emily’s journey, participants will not only revel in the charm of Paris but also pick up some insider tips alongside their French explorations.
With its emphasis on adventurous and creative travel, Emily in Paris serves as a compelling source of travel inspiration. The ‘Paris by Emily’ experience is reminiscent of previous tours inspired by Sex and the City, which highlighted notable New York spots and made the Magnolia Bakery famous. Similar to these past tours, ‘Paris by Emily’ captures the spirit of its characters and their journeys.
Follow the “Emileader”
This travel experience features expertly guided tours led by “Emileaders,” lifestyle influencers who breathe life into the series’ beloved locations and experiences. One of the standout elements of the ‘Paris by Emily’ trips is a focus on fashion—a fundamental aspect of the show—with opportunities to explore boutiques and designer shops recommended by the show’s costume designer, Marilyn Fitoussi.
Furthermore, the goal of these trips is to ensure guests leave Paris with meaningful memories rather than just typical souvenirs. As many seek transformative travel experiences, series like Emily in Paris provide an avenue for this exploration, making the journey feel extra special.
Behind the Scenes, IRL
‘Paris by Emily’ also offers a variety of immersive experiences, such as behind-the-scenes location tours, educational French lessons at a café, hands-on pastry-making classes, and a master class inspired by the show’s charming seduction expert, Sylvie (Philippine Leroy-Beaulieu). Additionally, guests will enjoy cocktail-making sessions at The Island, a stunning rooftop venue in Paris.
The inaugural host of ‘Paris by Emily’ is Ines Tazi, a Paris-born star of the Netflix show Perfect Match. She expresses her passion for connecting the online world with reality, sharing her love for Paris through experiences that celebrate its fashion, gastronomy, art, and history. Moreover, each tour will be uniquely curated by different Emileaders, ensuring that every trip captures the enchanting essence of the City of Light, much like Emily’s singular style.
