Discover Mykonos with iBestTravel

Holiday spots are no stranger to the fashion takeover. Ever since Coco Chanel opened a boutique in the seaside resort town of Deauville in 1919, high fashion and holiday mode have gone hand in hand. In recent years, there has been a slew of poolside pop-ups and beach club takeovers, but nowhere has been more popular than Greece, with high-end heavyweights Chanel and Dior taking to the Greek islands, alongside favored brands such as Nanushka and Cult Gaia.

This summer, Mykonos’s latest hot spot is the newly unveiled Tommy Hilfiger boutique, featuring a distinctive sailing-wear feel that embodies the brand’s signature laidback preppy aesthetic. Drawing inspiration from typical Mykonos architecture, the store is a charming white stone structure with red wooden shutters, nestling itself within the winding streets of the Old Town, an area that retains its rustic charm despite luxury openings from brands like Louis Vuitton and Jimmy Choo. The boutique is stocked with holiday essentials: breezy linen shirts, elegant baseball caps, nautical swimwear, polo shirts, and cotton dresses—perfect for chartering a boat and soaking up the Mediterranean sunshine.

Where to Eat in Mykonos

Mykonos is celebrated for its fresh seafood, traditional Greek salads, souvlaki, moussaka, and local cheeses such as Kopanisti. The island boasts a vibrant food scene with a range of high-end restaurants, cozy tavernas, and beachside cafes, all set against the stunning backdrop of the Aegean Sea. Each visit presents a new culinary adventure; even a simple dish like Tzatziki varies uniquely from one place to another. You can’t go wrong with local specialties like salted sea bass and perfectly cooked lamb—arguably the best in the world.

While exploring the island, there are some must-visit eateries such as Spilia Restaurant, known for its exquisite Greek cuisine in the enchanting cave of Agia Anna next to Kalafatis beach. Alternately, Nōema Mykonos is a contemporary Greek restaurant and bar that has redefined Cycladic culinary traditions. Under the guidance of Culinary Director Athinagoras Kostakos, this spot is becoming a highlight of the local dining scene.