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Top Traditional Beauty Products of 2025: A Celebration of Timeless Elegance

John Doe04 mins

Timeless Beauty Products Revived: A Journey Through Eras

Time is a circular concept in beauty. Perhaps born of a desire for comfort after particularly tumultuous recent years, products are going through a vintage phase. The catwalk is awash in retro-escapism, or “optimistic nostalgia.” This autumn/winter season, Erdem and LaQuan Smith expressed futuristic takes on Thirties Hollywood and Eighties eye makeup. Old-school looks and new iterations of grooming classics dominate social media, with forgotten gems arriving on the shelves, completely revived for the 21st century.

200BC, Cold Cream

Cold Cream Historical Image
Then: The ancient Greek physician Galen formulated cold cream, used for centuries as a skin cleanser. Over time, rosewater and essential oils were added to his original formula of water, beeswax, and olive oil. Until the 1900s, it was solely the preserve of stage actors who used it to remove greasepaint.

Now: Today’s balm and oil cleansers nod to cold cream. For a modern revival, consider multitasking options like the Seated Queen Cold Cream, which works as both a mask and cleanser.

1920s, Face Masks

Then: Beauty pioneer Elizabeth Arden adapted electrical current heat technology to beauty, creating the Vienna Youth Mask.

Now: Light masks stand out as a significant innovation in at-home skin treatments, offering anti-acne and radiance-boosting properties.

1500s, Dry Shampoo

Then: Dry shampoo can be traced back to antiquity but gained immense popularity during the 16th century due to hair loss associated with syphilis.

Now: Modern dry shampoo products, such as convenient cans and innovative wipes, provide quick solutions for refreshing hair without water.

1990s, Gender-Neutral Fragrance

Then: Historically, fragrance was gender-neutral until the 1994 release of Calvin Klein’s unisex CK One, tapping into androgyny.

Now: Today’s fragrances continue to break gender barriers, showcasing fresh, unisex scents that appeal to all.

1700s, Concealer

Then: In the 18th century, women hid smallpox scars with patches called “mouches.”

Now: Modern spot stickers, often packed with beneficial ingredients, target skin issues and enhance complexion.

1950s, Waterproof Make-up

Then: Esther Williams required good waterproof makeup for her swimming performances, leading to innovations in long-lasting formulas.

Now: Modern waterproof makeup products offer exceptional durability for all-day wear.


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