Why the Midlands Are Emerging as the New Cotswolds: 8 Transformative Trends in UK Holidays

Camping Will Be Airbnb.2

Hikers often reminisce about the Mass Trespass of 1932, where determined walkers demanded greater access to the scenic landscapes of Kinder Scout in the Peak District. Although many areas in the UK remain inaccessible to the public, a new wave of innovative camping start-ups is unlocking private estates, fields, and even back gardens. This trend allows outdoor enthusiasts to set up their tents or park their motorhomes in tranquil locations away from the crowds.

For instance, Wild With Consent connects the #vanlife community with caring landowners across Northumberland’s moors and offers off-grid sites in the picturesque south-west. If you prefer camping, consider platforms like Wildpoint and Hipcamp, both of which encourage private landowners to host campers while ensuring necessary insurance coverage. These platforms provide access to spaces ranging from serene orchards to vineyards and exclusive farms in the Cotswolds, making it easy to enjoy a peaceful retreat under the stars.

We’ll Be Going on Safari

The UK’s ambitious rewilding initiative aims to restore 30 percent of the land to its natural state by 2030. This includes discussions around reintroducing larger predators to maintain ecological balance. Some species, like wolves and bears, are being considered for return to their native habitats. Rewilding projects are already underway, with successful introductions of bison and widespread beaver populations across Scotland.

As wildlife becomes an increasingly popular reason to travel, expect more British-style safaris in the future. This could involve unique stays such as cozy treehouses or yurts, followed by guided rewilding adventures at places like Knepp Wildland, a 3,500-acre estate in West Sussex that is home to diverse wildlife, or Glenfeshie Lodge in the Cairngorms, where visitors can spot majestic wildcats and other native species.

Sweating It Out Will Be Cool

The UK has been slightly tardy in embracing the popular Scandi sauna trend, but that is beginning to change. With the rise of backyard and mobile saunas, Britons are discovering this invigorating tradition. Many sauna options are made from converted horse boxes and are popping up at various festivals and scenic coastal locations.

Innovative establishments like HotBox, located on Northern Ireland’s Benone Beach, provide a quintessential Scandinavian sauna experience influenced by traditional methods. Other notable locations include the Haeckels sauna in Margate and several coastal saunas across the country, which offer the perfect warm-up after a refreshing dip in chilly waters. The emergence of these saunas reflects a growing social culture focused on relaxation and community.

The Midlands Will Be the Next Cotswolds

As the appeal of the Cotswolds reaches saturation, travelers are searching for less crowded alternatives. New boutique accommodations are sprouting in cities like Birmingham and Stoke, which were previously overlooked in the boutique hotel boom. Unique venues such as The Tawny, featuring charming boathouse rooms, and fine dining at Hampton Manor are drawing attention.

The Midlands also offers culinary delights; savor Niall Keating’s creations at Lunar on the Wedgwood estate or experience the tasting menu at Upstairs in Lichfield. Cultural activities abound as well, including performances at Nevill Holt Hall and the renowned Burghley horse trials.


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