Designer Amy Denet Deal on how – and why – to visit Navajo Nation
Entrepreneur and Diné national Amy Denet Deal quit a high-flying job in fashion to start Orenda Tribe, an eco-conscious clothing label that helps spotlight emerging Indigenous designers, in 2015. Now relaunched as 4KINSHIP, the brand funnels its proceeds back into the Navajo Nation community. She is based in Albuquerque.
How would you describe New Mexico in your own words?
New Mexico is called the Land of Enchantment, and it’s just magical. The first thing I think of is its blue fluffy clouds. The clouds speak to me and inspire me. Then there are the beautiful juniper trees and piñon trees of the Southwest, which always remind me of home. The stunning red rocks, ochre rocks, white spaces, and original land formations are simply breathtaking.
What are the must-hits?
In Albuquerque, hiking in the Sandias is a must. For a unique experience, visit an Indigenous brewery called Bow and Arrow, which features indigenous plants in their offerings, such as a blue corn lager and Navajo-tea-infused drinks. It’s empowering to see it run by Indigenous women. You should also visit Los Poblanos for its beautiful restoration of an old farm and the International Folk Museum.
Traveling just an hour in every direction opens up some spectacular locations, such as Abiquiu or Ghost Ranch with its exquisite pink desert. Chaco Canyon, another notable site, is about an hour and a half from Santa Fe and it’s a UNESCO World Heritage Site representing one of our ancient Pueblo civilizations.
Where should people eat?
For a delightful culinary experience in Santa Fe, visit Dolina, a cozy spot perfect for breakfast and lunch. Another well-loved spot is Paper Dosa. When traveling through the Southwest, if you see a sign for Navajo fried bread, do stop; it’s a wonderful treat prepared by local vendors. Additionally, in Farmington, New Mexico, my favorite breakfast spot is the Juniper café, which offers unique dishes like blue corn mush made from locally grown blue corn.
Where should people be spending their money?
Every year, the SWAIA Market in Santa Fe showcases the finest artisans and designers, making it essential for visitors to support Native American artists. This market is a vital opportunity to appreciate and invest in the unique craftsmanship that flourishes in the Southwest.
What makes you excited about where you live right now?
Meteor showers during this season are one of the highlights of living in New Mexico, as the vast, open spaces provide a perfect backdrop for camping and stargazing. Additionally, I am thrilled about helping build a skate park in Two Grey Hills, New Mexico, later this September, supporting community wellness and youth activities.
How do you hope that visitors educate themselves before they visit Navajo Nation?
When visiting another culture, it’s crucial to take the time to learn about local customs and protocols. Being respectful is key, as it fosters appreciation and connection between visitors and the community, encouraging them to return.
Why should people travel to your state and your land when they’re able to?
As a proud Diné, I encourage visitors to explore the numerous beautiful sites within Navajo Nation. Whether it’s mountain biking along the Chuska Mountain Trail or simply taking in the breathtaking landscapes, your time here will leave a lasting impression. Immerse yourself in nature and embrace the freedom of the desert. This experience will offer gifts of memory and transformation that will stay with you long after you’ve left.
