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Explore Authentic Vintage Road Signs: Neon Treasures from America’s Past

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Explore the Unique History of Vintage American Signs

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Giles & Ransome, Bensalem, Pennsylvania: 'When you're trying to document as much as possible before it's gone, I think you take a different approach,' she says. 'But for some people it's just the joy of bumping into things.'
Giles & Ransome, Bensalem, Pennsylvania: ‘When you’re trying to document as much as possible before it’s gone, I think you take a different approach,’ she says. ‘But for some people it’s just the joy of bumping into things.’
The Palace Shoe Service, Rockford, Illinois: Debra Jane Seltzer is the author of new book 'Vintage Signs of America' -- a guide to the neon and plastic signs lining the highways of the USA. This Illinois sign was built in 1950, the cobbler on the right is modeled after the then-owner John Antunicci.
The Palace Shoe Service, Rockford, Illinois: Debra Jane Seltzer shares the story behind the neon and plastic signs lining American highways. This Illinois sign was built in 1950, modeled after the then-owner John Antunicci.

The Importance of Vintage Signs

Vintage signs serve as cultural landmarks that capture the essence of a bygone era. As Seltzer points out, these signs are unique and fun—part of an era that deserves preservation.

Notable Examples

  • Knapp Motel, Elko, Nevada: This motel sign advertises lodgings set back from the road and is an example of 20th-century roadside America.
  • Pete’s Kitchen, Denver, Colorado: Dating from the 1950s, this restaurant sign has undergone many name changes since it first opened in 1936.
  • McDonald’s, Downey, California: The oldest operating outpost of the chain, showcasing the original branding.
  • The Elephant Car Wash, Seattle, Washington: A striking sign that represents the vibrant road-sign culture developed alongside American highways.

Preservation Efforts

Many of these signs are vulnerable to natural elements, and preservationists like Seltzer advocate for their protection. In many cases, communities rally to restore iconic signs, ensuring that they do not get lost to history.

Challenges and Solutions

According to Seltzer, many original signs are at risk of being altered or removed altogether. However, certain cities are creating sign parks, providing a solution for displaying these cherished relics.

Conclusion

The passion for preserving vintage American signs highlights their cultural significance as both art and history. As enthusiasts continue to document these unique fixtures, it is essential to recognize their value in representing the charm of America’s past.


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