iBestTravel

Your Gateway to the Best Travel Experiences

Royal Partnership for a Touch of Elegance

Lydia Wilson04 mins

Vivy Yusof’s Empowering Scarf Collection

Fashion influencer and entrepreneur Vivy Yusof is revolutionizing how women perceive headscarves. In a bid to make them more stylish and modern, she has introduced a fashionable line that empowers women, drawing inspiration from prominent figures.

Inspired by Princess Sarah

Yusof’s latest venture features designs inspired by Princess Sarah of Brunei. The collection encapsulates five symbols of womanhood: independence represented by a wheel, collaboration symbolized by bees, fitness through a grid, grace depicted as diamonds, and femininity illustrated by flowers.

Malaysian fashion influencer and entrepreneur Vivy Yusof, pictured here, is the brains behind dUCk scarves and Fashion Valet, the online retailer. Yusof recently worked with Princess Sarah on a limited-edition collection.
Malaysian fashion influencer and entrepreneur Vivy Yusof, pictured here, is the brains behind dUCk scarves and Fashion Valet, the online retailer. Yusof recently worked with Princess Sarah on a limited-edition collection.

Successful Launch Event in Brunei

The launch event at The Empire Hotel and Resort in Brunei saw an overwhelming response, with hundreds of women eager to purchase the limited-edition scarf collection at $140 each. This excitement reflects the unique collaboration between a princess and a fashion brand, a rarity in Brunei.

At the launch event, at the The Empire Hotel and Resort in Brunei, hundreds of women bought the limited-edition scarf collection, which retailed for $140 per piece.
At the launch event, at The Empire Hotel and Resort in Brunei, hundreds of women bought the limited-edition scarf collection, which retailed for $140 per piece.

A Beautiful Message

Yusof emphasizes that the scarf conveys a powerful message for women: “Princess Sarah is the icon — the inspiration behind it. We should be proud of one another and support one another.” This sentiment not only aims to celebrate feminine solidarity but also to encourage women to embrace their identities through fashion.

At the launch in April, Princess Sarah wore a light blue version of the scarf and delivered a moving speech.
At the launch in April, Princess Sarah wore a light blue version of the scarf and delivered a moving speech.

The Excitement of Launching

The dUCk website faced overwhelming traffic when the scarves went on sale, illustrating the high demand for such unique fashion collaborations. Yusof remarked, “People were so excited because (this type of collaboration) has never been done before.” This highlights the cultural significance and innovation within the fashion industry.

The dUCk website nearly crashed when the scarves went on sale.
The dUCk website nearly crashed when the scarves went on sale. “People were so excited because (this type of collaboration) has never been done before,” Yusof says. “It’s not normal in Brunei for a princess to collaborate with a fashion brand, right?”


Related Posts

Back To Top