The Impact of Color on Emotion, Perception, and Consumer Behavior

Exploring the World of Color in Design

The Spectrum of Human Skin

Color plays a significant role in our understanding of humanity. Renowned photographer Angelica Dass has captured over 2,500 portraits that highlight the diverse spectrum of human skin tones. Her work emphasizes the beauty and complexity of our differences.

Nanyang Primary School by studio505 and LT&T architects
Nanyang Primary School by studio505 and LT&T architects is an eye-catching, colorful extension and rebuild of an existing primary school in Singapore, designed around a generous internal communal space.

Innovative Furniture Designs

Colorful design continues to thrive in furniture innovation. Designer Eric Trine introduced a vibrant series of tables called “Octahedron Family,” showcased at this year’s London Design Festival. Such pieces not only serve a function but also add a splash of color and creativity to any space.

Octahedron Family tables by Eric Trine
A colorful series of tables “Octahedron Family” by designer Eric Trine, presented at the London Design Festival.

Color of the Year Selections

Color trends influence various industries, including design and fashion. In 2017, Pantone’s color of the year was Greenery, symbolizing growth and rejuvenation. This choice reflects the current global emphasis on environmental awareness and naturalism.

Pantone's color of 2017, Greenery
Pantone’s color of 2017, Greenery.

Historically, Pantone has selected various shades to encapsulate societal moods. For instance, in 2016, they named Rose Quartz and Serenity as the colors of the year. These colors are said to embody connection, wellness, and tranquility.

Rose Quartz and Serenity by Pantone
Pantone recognized Rose Quartz and Serenity as their colors of the year for 2016, reflecting connection and peace.

In previous years, colors such as Radiant Orchid in 2014 and Emerald in 2013 were chosen to signify growth and prosperity. The influence of color extends beyond mere aesthetics; it shapes our environments and experiences.

Radiant Orchid by Pantone
In 2014, the color Radiant Orchid won out, symbolizing creativity and originality.
Emerald by Pantone
In 2013, Emerald was Pantone’s color of the year, embodying growth and renewal.


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