Macy’s Historical Journey: A Photo Retrospective

The Evolution of Macy’s: A Cornerstone of American Retail

In 1858, Rowland H. Macy opened R.H. Macy & Co., which started as a small dry goods store in New York City. Over the years, Macy’s has grown to become synonymous with the department store concept and a cornerstone retailer within the United States.

Iconic Events in Macy’s History

In 1924, Macy’s hosted its inaugural event, known today as the Macy’s Thanksgiving Day Parade, which has become a staple of American culture. Additionally, in 1976, the Macy’s 4th of July Fireworks show made its debut, further cementing the brand’s connection to festive celebrations.

A Modern Transformation

The modern Macy’s emerged in 2005, following a significant merger between Federated Department Stores and May Department Stores. However, the retail landscape has evolved dramatically, presenting immense challenges.

Current Challenges Facing Macy’s

In recent years, department stores like Macy’s have struggled to compete against e-commerce giants such as Amazon and large retail chains like Walmart and Target. This competitive environment has forced many beloved stores to close, with Macy’s shuttering nearly 300 locations—about one-third of its stores since 2015—and witnessing a staggering loss of $3 billion in annual sales.

A Walk Through History

The front cover of a Macy's catalog in 1890.
The front cover of a Macy’s catalog in 1890. The New York Historical Society/Archive Photos/Getty Images
Children in New York look at a Christmas window display at Macy's that featured dolls, baby carriages and miniature furniture.
Children in New York look at a Christmas window display at Macy’s.
Santa Claus rides a float pulled by a team of horses during the Macy's Thanksgiving Day Parade in 1925.
Santa Claus rides a float during the Macy’s Thanksgiving Day Parade in 1925.
Crowds of shoppers buy liquor at a Macy's in New York after the 21st Amendment ended prohibition in 1933.
Crowds of shoppers at Macy’s in 1933 after Prohibition ended.
A street sign in New York is changed from Herald Square to Macy Square in 1958.
A street sign in New York commemorating Macy’s 100th anniversary in 1958.

Continued Legacy

Despite these challenges, Macy’s remains an iconic fixture in American retail. From festive parades to community engagement, it continues to play a significant role in the lives of millions.

The rising sun illuminates the flagship Macy's in New York in 2023.
The flagship Macy’s in New York in 2023.


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