The People Behind Christmas in London
Emails titled “Christmas in July” might fill most city workers with dread. However, for many Londoners, it’s the reality of their industry. As the sun beats down, city workers spill into the capital’s parks and pub gardens while others are looking ahead. Sketches are drawn up for eye-catching festive displays, partnerships are created to craft Christmas trees that are the talk of the town, and Christmas lights are patched back together ahead of their 3am lift above world-famous shopping destinations. Here, we catch up with the creative individuals involved in bringing Christmas to life in London.
Fortnum & Mason’s Window Displays
Sallie Smith, Head of Visual Presentation
Sallie is in her 17th year working for Fortnum & Mason. The last five have been spent heading up the visual department and overseeing the visual representation of the brand across all stores. Her passion for presentation was ignited during shifts at a friend’s family fruit and veg market stall at age 15, where she embraced the advice, “Make it look good, and it will sell.” This sentiment remains unchanged, and Sallie continues to drive visual standards and push aesthetic boundaries at one of London’s most iconic department stores.
Concept Planning and Preparation for the Windows
Christmas is always an exciting project to navigate. There isn’t a strict timeline for the design and production of the windows. I’m constantly brainstorming ways to reinvent them each year. We usually determine the overarching theme at the start of the year, and by summer, I aim to have initial sketches and ideas coming together.
This Year’s Window Display Concept
Our concept this year aims to blend traditional elements with contemporary artistry. This approach not only captures the spirit of Christmas but also appeals to a diverse audience in London. The design will feature vibrant colors, playful themes, and intricate details that invite passersby to pause and immerse themselves in the festive cheer.
Celebrating London’s Christmas Lights
The enchanting Christmas lights that decorate London’s streets are the result of collective effort and imaginative vision. Each display is meticulously planned to create a magical atmosphere as the city transforms into a winter wonderland. The goal is to enhance the festive spirit that draws visitors from near and far.
Bringing the Magic of Christmas to Life
Moreover, various teams work tirelessly to ensure that the installations each year exceed expectations. From brainstorming themes to selecting the perfect lights, every detail is carefully considered. This dedication to craftsmanship contributes immensely to the holiday experience in London, fostering joy and community spirit during the festive season.
Conclusion
In summary, the people who create Christmas in London, from window display designers to lighting specialists, embody a unique blend of creativity and passion. Their efforts not only beautify the city but also enrich the festive spirit, providing memorable experiences for all who visit. As London gears up for another holiday season, these talented individuals remind us of the joy and magic that come with Christmas.
