Summer Fashion Guide for St. Tropez

St. Tropez is one of those legendary holiday destinations where its storied past, glamorous heyday, and glittering coastline attract thousands of sun-seekers each summer. A former sleepy fishing village, it evolved into the French Riviera’s vibrant hub, particularly after Paris’s left bank began its descent in the 1960s. Renowned figures like Brigitte Bardot brought the chic coastal allure into the global spotlight, showcased in films like And God Created Woman. Now, it retains its exclusive vibe as a playground for the jet set, hence dressing the part is essential. Here’s a guide to stepping into St. Tropez’s coastal style.

The Shirt Dress

For off-duty dressing that maintains a polished charm, structured shirt dresses in rustic prints or breathable linen are ideal choices. This easy-to-wear silhouette is perfect for various summer activities, transitioning seamlessly from the farmer’s market to a beach club lunch. Pair it with comfortable flats and a stylish basket bag for a hint of retro appeal.

Mary Janes

Popularised by style icons like Jane Birkin, Mary Jane pumps embody elegance with a playful twist. They are sophisticated enough for the upscale boutiques of St. Tropez yet casual enough to navigate the charming cobbled streets. A patent finish adds a nostalgic touch, while embellishments like buckles can give a modern homespun feel.

Straw Hat

Nothings says ‘French Riviera chic’ quite like a fabulous straw hat. It serves dual purposes: practical for sun protection and a chic accessory that completes any outfit. Choose a versatile piece that complements a shirtdress, poolside swimwear, or a skirt set for a more sophisticated look. For a playful vibe, consider a statement straw boater that resonates with the French 60s style.

One-Piece Swimsuit

Whether at the beach or by the pool, a one-piece swimsuit is both timeless and stylish. Look for neutral tones like sun-kissed tan or rich terracotta instead of typical monochromes. For beach club outings, pair it effortlessly with a wrap-around sarong or high-waisted shorts. Seek flattering designs that include ruching or removable straps to avoid tan lines.

Co-ords

Coordinating pieces make summer styling effortless and chic. Opt for relaxed yet refined options, such as linen maxi skirts paired with effortless halter tops. These combinations allow for a put-together look without sacrificing comfort. Beachy fabrics like crochet or those with beading details can elevate your seaside wardrobe.

Basket Bags

Nothing epitomizes the French Riviera aesthetic more than a stylish basket bag. This summer, update your favorite piece with feminine touches like embroidery or whimsical fruit prints that nod to the Mediterranean lifestyle. These bags also serve as excellent in-flight companions, marrying style with practicality.