2020 Ram 1500 Laramie Southwest Edition: Features and Specifications
Ram once again has its eyes on Texas, this time courting the largest truck-buying region in the world with a companion variant to its Texas top-seller, the regular-production Lone Star trim. The new rig is called the 2020 Ram 1500 Laramie Southwest Edition, exclusively offered in Texas and other “neighboring” truck-centric states. While the specifics of these states aren’t detailed, it can be inferred that this likely includes Arizona, New Mexico, and Oklahoma, with a possibility for California, Nevada, Utah, and Colorado.
Luxurious Features of the Southwest Edition
The Southwest Edition showcases a plethora of Laramie luxury, technology, and aesthetic features, resulting in a well-rounded and slightly customized truck. This model integrates various design cues from the Sport Appearance Package.
Exterior Design
The exterior of the Southwest Edition presents a well-strategized blend of functionality, style, and luxury. Key features include:
- Body-color bumpers, mirrors, and grille surround
- Upgraded 20-inch wheels
- Sport Performance hood inspired by the Sport Appearance Package
- Chrome accents featuring tow hooks, grille inserts, door handles, and body side moldings
- Power side steps for easier access
- Standard dual-pane panoramic sunroof, enhancing the experience of the American Southwest skies
Advanced Technology
Technology plays a crucial role in the 2020 Ram, with the Southwest Edition featuring:
- Uconnect 4C infotainment system with a vast 12.0-inch touchscreen
- In-built heavy-duty Mopar locking console to secure items
- Electronic trailer brake control for safe towing in various environments
- Automatic high beams, blind-spot monitoring, cross-path detection, and front and rear parking sensors
- Rain-sensing windshield wipers and remote tailgate release from the Laramie Level 1 Equipment Group
The 2020 Ram 1500 Laramie Southwest Edition starts at a competitive price of $47,075, including a destination fee of $1,695, and is set to go on sale in the second quarter of 2020.
