Amsterdam’s Sustainable Tourism Approach Post-COVID-19

COVID-19 has significantly affected visitor numbers to Amsterdam. Once attracting 19 million travelers annually, this vibrant city is now re-evaluating its relationship with tourism. The aim is to create a more sustainable and balanced approach to accommodate both locals and visitors.

As international flights faced sanctions, the bustling streets of the city center have transformed since the onset of the pandemic. Amsterdam’s mayor, Femke Halsema, expressed in a public letter the need for an urgent rethinking of the city’s future. “What kind of city center do we wish for ourselves, and for whom do we want it to be an attractive place? What implications does it have for the economy?” she questioned.

Furthermore, the mayor acknowledged ongoing issues such as noise complaints and nuisances stemming from overtourism, particularly around the Red Light District. These challenges have necessitated updates to housing regulations. Homeowners wishing to temporarily rent to tourists must first register and obtain a permit. Additionally, only properties exceeding 100 square meters may be subdivided into smaller units, a reform aiming to regulate short-term tourist rentals effectively.

Moreover, according to Mayor Halsema, high rents have discouraged local businesses and innovation in the city center. Key objectives of the new plan include enhancing the cultural significance of the area for both locals and visitors, promoting diverse housing options for various income groups, and restoring a balance between residential, commercial, and recreational spaces.

As Mascha ten Bruggencate, chair of the council of Amsterdam’s central district, stated, “The beauty of Amsterdam is not just in its historic architecture but also in the vibrant diversity of its people. Local government is implementing measures to restore the balance between residents and visitors, ensuring that the city remains a welcoming place for everyone.”