Women Over 50 Leading the Solo Travel Boom

This year marks the centenary of women’s suffrage in Britain and Poland. Consequently, it is quite fitting to learn that women over 50 are leading the boom in popularity for solo travel in the UK. Forget young backpackers; research indicates that the average age of solo holidaymakers was 57 in 2017, compared with 54 in 2014.

Rapid Increase in Solo Female Travellers

In 2017, solo female travellers outnumbered their male counterparts by almost two to one, with 67% versus 37% in an analysis of 62,656 singles holidays. Research from 101 Singles Holidays revealed that the number of individuals booking solo holidays surged by 14% year on year, and tour operators predict a further 11% increase in 2018. The fastest-growing destination for solo travellers was India, with the popular TV series, The Real Marigold Hotel, credited for boosting bookings. Following India, Italy and Sri Lanka followed suit, making Italy the most favored destination overall, closely followed by Greece and Spain.

The Rise of Empowered Solo Female Travellers

According to Cathy Winston, editor of 101 Singles Holidays, “the stigma surrounding singles holidays has largely disappeared.” Over the past 15 years, the number of single people in the UK has increased steadily. Furthermore, many individuals in relationships are also opting for solo travel to pursue personal interests like skiing, golf, or yoga. The most significant growth area is observed among women over 50. In previous generations, this demographic may have hesitated to travel alone; however, today, single, divorced, and widowed women exhibit greater empowerment, confidence, and financial independence. Consequently, they are becoming increasingly adventurous, with popular destinations including Sri Lanka, India, and Peru.

The Emerging Trend of Independent Solo Travellers

Cathy further notes that the boom in singles holidays has emerged as one of the prominent trends in travel over recent years. This growth shows no signs of slowing down. Specialist solo travel companies state that their customers are increasingly seeking far-flung destinations and more adventurous experiences. The upcoming trend appears to be more ‘independent’ solo travellers—individuals who prefer the security and peace of mind that come from booking with a tour operator specializing in solo travel, yet wish to travel without a group.

For more information on solo travel trends, visit www.101holidays.co.uk/singles.