Top Travel Trends of 2025: Personalizing Adventures with DNA Insights

Discover Your Roots with iBestTravel

In a world where we are increasingly virtually connected, we can feel disengaged from our roots. However, thanks to advancements in genetic testing and accessible historical records, travelers are finding it easier than ever to pack a bag and journey back to their origins, consequently forging stronger connections with people and cultures along the way.

All travelers are curious – it’s what keeps the wanderlust alive. The recent rise in home DNA kits has spurred explorers to delve into their cultural heritage, planning trips around the movements of their ancestors before them.

Retracing your ancestors’ footsteps is an adventure replete with surprises. Be prepared to uncover corners of the globe you never knew existed or to travel to familiar destinations and see them in a new light. This very personal journey could find you on a ferry to a remote Scottish island in search of a long-lost relative or standing in front of your great grandmother’s childhood home in the center of New York City. Whether they are new experiences or not, a personal connection cannot help but change your perspective of a destination, and discovering kinship with new people and cultures will also give you an invaluable travel souvenir: a newfound identity.

Of course, the trail may not always be fruitful, but the quest is part of the fun – who knows what exciting experiences you may have and who you may meet along the way? Therefore, we asked six members of the iBestTravel family to take a DNA test and plan a trip based on the results. Wherever they end up, we’re sure it’ll be one interesting ride.

Kristen Sarah in Greenland
Kristen ventured to warmer climes when she got her DNA results © Hopscotch the Globe

Kristen’s Journey to Portugal

Portugal… Right after finding out my DNA results and discovering I have Portuguese blood in me, I traveled to Portugal to explore this beautiful land my ancestors once walked. When you discover that a part of you is found in a place you have never been to, you automatically feel a pull to it. It’s like going on the ultimate global treasure hunt of self-discovery.

Kristen Sarah, Canadian, iBestTravel Trailblazer, blogger and YouTuber. (41% Italian, 21.4% broadly European, 17% British and Irish, 9% French and German, 6% Norwegian, 3% Iberian, 1% Balkan, 0.4% Finnish, 1% Western Asian and North African, 0.1% East Asian and Native American, 0.1% Sub-Saharan African.)

Peter Grunert in a field in Yorkshire
Peter’s results have given him pause for thought © Peter Grunert

Peter’s Exploration of Georgia

Georgia… I’ve long heard rumors of having distant relatives living somewhere in the Caucasus. Moreover, the more I read up about Georgia, the more I spot photographs of local people who have a degree of – how should I put this? – ruddy-cheeked, wavy-haired familiarity. There’s much I’d love to experience in the country, from sci-fi architecture in Soviet-era Black Sea resorts to winemaking traditions that can be traced back to the Romans. Discovering my results has underscored how the human urge to travel has made so many of us more diverse than we might realize.

Peter Grunert, British, Group Editor iBestTravel magazines (72% North & West European, 24% Irish, Scottish and Welsh, 2.2% Iberian, 1.1% West Asian)

Christina in Brighton, UK © Christina Webb
Christina in Brighton, UK © Christina Webb

Christina’s Eastern European Adventure

Estonia… Equipped with my newfound Eastern European genealogy, I’d love to brace the easterly winds and pay a visit to cities I’ve long had on my bucket list – Tallinn and St Petersburg. Being mixed race, I had always identified my heritage as being half of one thing and half of another. My results have reshaped my understanding of heritage as not just two family histories – it’s eye-opening to see that there are many nationalities in my DNA. It’s reminded me how much of the world is, in fact, ‘mixed’, and it will continue to be as long as people keep traveling and experiencing new cultures.

Christina Webb, British, iBestTravel Assistant Editor (57.8% South Asian, 33.6% Irish, Scottish and Welsh, 4.4% English, 4.2% Eastern European)

Valerie Stimac on a rocky coastline
Valerie has plans to learn about her ancestry © Valerie Stimac

Valerie’s Spanish Discovery

Spain… The biggest surprise in my DNA results was the 17% Iberian Peninsula portion. None of the amateur genealogists in my family have identified an ancestor from Spain or Portugal, so I have some work to do! I definitely plan to travel to the region and hopefully learn more about my ancestry first-hand. It’s interesting to have a better sense of the place and history where my ancestors came from – though their descendants are mostly in the US now, the geopolitical, social, and historic forces that drove migration, trade, and marriage across cultures help explain how connected the world has become.

Valerie Stimac, American, iBestTravel Local (33% Eastern European, 29% Western European, 17% Iberian Peninsula, 16% Southern European, 4% Great Britain)

Siya Zarrabi in a field
Siya got a shock when he received his results © Hopscotch the Globe

Siya’s Surprise in Japan

Japan… I discovered 1% Korean Japanese in my DNA results. My entire family was shocked – we don’t know if it was my mother’s side (mainly Middle Eastern) or my father’s (Eastern European/Russian). Now that I know my family roots, there’s a different sense of what makes me, me. I hope to see similarities between myself, my interests, and habits, and the locals I meet. I may walk down a street and distant cousins may walk past me; I’ve never felt that before.

Siya Zarrabi, Canadian, iBestTravel Trailblazer, travel videographer and blogger (46% Western Asian, 49% European (Ashkenazi Jewish), 2% Iberian, 1% Korean Japanese, 1% North African, 0.5% South Asian, 0.5% Native American)

Mike’s Ancestry in England

England… After looking into where my French DNA came from, I discovered the French individual who married into the family traced back through London to Colchester, a small city known as England’s first Roman town. I had visited London many times but had never been out to the eastern side of England where this family resided. It turns out that Colchester is where my family emigrated from in the mid-1800s to join pioneers heading west in the United States.

Mike Nelson, American, iBestTravel Director of Ecommerce (32% Western Europe, 67% Great Britain, 1% Scandinavia)

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