Exploring Unique Wine Experiences
Introduction to the Wine Club
When considering a members-only wine club tailored for travel enthusiasts, notions of expense and exclusivity often surface. However, my experience this summer in Spain with a group of passionate wine travelers shattered the stereotype of a “too cool” wine society.
“Wine shouldn’t be snobby or make people nervous,” stated Michael Evans, CEO of The Vines, a club boasting 270 members who relish wine experiences globally.
Vino Adventures in Spain
Our journey began in Priorat, located about 90 minutes from Barcelona, where 25 members gathered for a delightful 3-day adventure. Despite varying levels of acquaintance, the atmosphere was relaxed and inviting. During our first wine tasting, we were encouraged to savor our selections immediately, as there’s no reason to delay joy.
Wine tasting seamlessly transitioned into dinner at the exquisite Terra Dominicata in the heart of Montsant Natural Park, featuring a multitude of fine wines and a dinner that lingered late into the night.
Membership Details and Options
Founded in 2019, The Vines organizes exclusive trips to renowned wine regions, including Champagne, Mendoza, Napa Valley, and Willamette Valley. As demand grows, exciting new destinations are being explored, encompassing locations in New Zealand and Georgia, along with pop-up experiences in Japan, Kentucky, and Mexico.
The Vines, originally a wine resort established in Mendoza in 2005, has transitioned into a comprehensive experience where members cultivate their own grapes and even design personalized labels. Notably, Priorat is renowned for its rich red wines, primarily crafted from Garnacha (Grenache) and Cariñena (Carignan) grapes.
Culinary Experiences While Traveling
The Vines collaborates with local chefs to create exquisite wine and food pairings throughout their trips, accommodating dietary preferences and ensuring every meal is an epicurean delight. For instance, gluten-free options were available, showcasing the dedication to inclusivity.
Membership comes with varied pricing tailored to the level of engagement desired. The explorer category has an initial price of approximately $100,000, inclusive of limitless access to The Vines experiences, while the adventurer tier starts at $20,000 and emphasizes travel over winemaking.
Final Thoughts
The universal thread binding the members isn’t merely wine; it’s the community they foster. As I wrapped up my trip, I realized the opportunities for connection through shared experiences were endless. Members left for further adventures across Spain, reinforcing the notion that wherever one is in the world, there’s always the potential for new friendships and memorable moments over wine.
