Experience a ‘Barbie World’ at Mattel Adventure Park

You will finally be able to live in a ‘Barbie World’ when Mattel Adventure Park opens in Glendale, Arizona next year. This first-ever Mattel park will celebrate iconic American toy brands and will notably feature a Barbie-themed area, bringing new meaning to ‘Barbiecore.’ Park goers will embrace the iconic doll’s larger-than-life spirit as they sip on the park’s signature pink beverage atop the Barbie Beach House’s third story rooftop, which offers picturesque views of the park.

Barbie-Themed Area

Venture inside Barbie’s iconic wardrobe closet in the Dream Closet Experience, “where Barbie, through state-of-the-art hologram technology, is brought to life to help curate the ultimate wardrobe,” a press release read. Moreover, in Barbie’s flying theater, guests will experience adventures across various terrains that her career has taken her to, from outer space to deep underwater.

Additional Attractions

Beyond the world of Barbie, Mattel Adventure Park will allow visitors to relive beloved childhood favorites through attractions and interactive experiences. This “action-packed world” will also invite guests to enjoy thrills on a Hot Wheels-themed double-looping launch coaster. Additionally, families can “join Thomas & Friends on a treasure hunt journey,” according to its website. Classic games, such as UNO and Pictionary, will also be reimagined in an immersive nine-hole mini-golf experience and larger-than-life play structures, offering fun for all ages.

Unique Park Features

The 9-acre Mattel Adventure Park will be a unique indoor/outdoor concept, providing over 160,000 square feet of “highly themed” air-conditioned spaces suitable for Arizona’s climate. It will house a 4,500 square foot state-of-the-art laser tag arena themed to Master of the Universe’s iconic Castle Grayskull.

“We are extremely excited to add Barbie, Masters of the Universe, and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park,” said Mark Cornell, president of Epic Resort Destinations, in the press release. “We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.”

VAI Resort Collaboration

The theme park will be part of the larger VAI Resort, a $1 billion, 60-acre destination located less than 20 minutes from Phoenix Sky Harbor International Airport. Becoming the largest resort in Arizona, it will draw inspiration from hot spots across the globe, like Mykonos and Dubai. The resort will feature over 1,100 hotel rooms and suites, 12 upscale restaurants, a $40 million state-of-the-art concert venue, and the largest man-made party island in the United States.

As the collaboration between Mattel and EPIC Resort Destinations unfolds, an opening date has yet to be announced. However, fans can eagerly anticipate its debut by checking the park’s live construction web cam.