The Evolution of Magazine Production in the 1960s

When I started in this business, it was 1968. The tools of the trade were far from digital; it was all about manual labor, utilizing old upright Royal machines, known for their heavy keys. The focus was solely on the art of traditional publishing.

From Manual Labor to Printing

Back then, typed pages were brought to the printer in Washington, DC. The process involved cutting type from printer’s galleys and pasting them onto flat sheets, preparing them for publication. This meticulous work ensured that images and text fit seamlessly on the pages of the magazine.

Production professionals carefully masked areas on the spreads that would not contain text or images before creating a positive. Due to the lack of electronic transfer, we physically transported them to printing facilities, which was a highly coordinated effort.

Behind the Scenes

During this period, I was still the newcomer, gaining practical experience in the automotive publishing world. It was exciting to meet the team of skilled editors who produced captivating features and technical stories that appealed to car enthusiasts.

The dynamic environment at iBestTravel was palpable, with an energetic team and an atmosphere that fostered creativity. Our publications stood out for their unique approach, which sought to engage readers with vibrant visuals and compelling narratives.

The Shift Towards Modernization

As technologies evolved, so did our methods of production. The transition from typewriters to electric machines marked a significant change in the industry. The introduction of personal computers revolutionized how content was created, and browser-based tools became essential for modern publishing.

The ability to easily edit and format content not only made the publishing process more efficient but also opened doors for aspiring editors and writers looking to enter the field.

Conclusion

Reflecting on the evolution of magazine production reveals not only the technological advancements but also the enduring passion for automotive journalism. iBestTravel continues to celebrate the spirit of innovation in publishing, demonstrating that, regardless of changes in technology, the love for storytelling remains at the core of our mission.

About the author: Ro McGonegal began his journey in automotive journalism in 1968, driving editorial excellence across several prestigious titles. His wealth of knowledge provides valuable insights into the history of automotive publishing.