RAM Dakota Trademark Filing: Are We Seeing the Return of a Classic Midsize Truck?
As first pointed out by colleagues over at MotorTrend, RAM trucks filed to protect the Dakota name with the United States Patent and Trademark Office last month. This indicates that they are likely planning to bring back the midsize truck platform to the lineup—or at least are aiming to reuse the name.
The Trademark Details
According to online records, the new trademark is for ‘parts for vehicles, namely, automotive exterior decorative trim’ related to the Dakota. The imagery in the filing suggests RAM seeks protection for the name, badging, and design. While this does not mean RAM has announced the return of the Dakota, it fuels speculation of a comeback for the midsize truck that was discontinued in 2011.
Market Dynamics Favor a Return
The reasons for returning to this side of the market are clear. All major vehicle manufacturers have re-committed to their midsize truck platforms over the years. Brands such as Ford, Chevy, GMC, Honda, Jeep, and Toyota have successfully revived their offerings in this segment, indicating strong consumer interest and potential profitability.
Speculation on Platform Utilization
Now, let’s explore some possibilities. With substantial investment in the Gladiator platform, RAM may leverage it for the Dakota. Historically, manufacturers occasionally borrow platforms for slightly different yet comparable vehicles across brands.
Potential Features of the New Dakota
The new Dakota could potentially offer excellent off-road capabilities right from launch. Given the recent trends in the midsize truck market, it might aggressively compete with off-road packages such as the TRD Tacoma, ZR2 Canyon, Colorado, and FX4 Ranger.
Dream Scenarios for RAM Dakota
Hybrids of the Dakota could include features like a solid front axle, locking differentials, a stick-shift transfer case, and availability of a 3.0L diesel engine. Traditionally, the Dakota also offered V-8 power options, leading to exciting possibilities for an off-road package-laden Hemi-powered midsize model. Such innovations could streamline R&D expenses for RAM while positioning the Dakota as a strong contender in various automotive competitions.
The Future of RAM Dakota
While these are just speculations, it’s always exciting to envision the possibilities that a brand can bring to market. The potential return of the RAM Dakota could very well reinvigorate the midsize truck segment, allowing enthusiasts to dream—after all, who doesn’t enjoy the thrill of anticipating a return of a beloved vehicle?
