Inside Africa
Published 4:03 AM EST, Thu December 8, 2022
Post-Card Africa Initiative
The ‘Post-Card Africa’ initiative highlights a rich tapestry of life across the continent through the lens of local photographers. Launched by South Africa’s Through the Lens Collective, this project invites people to submit images that represent their countries authentically.
Reimagining Colonial Imagery
This initiative serves as a powerful counter-narrative to the often stereotypical colonial-era postcards that emerged between the late 19th century and early 20th century. The original postcards frequently portrayed distorted views of Africa, emphasizing caricatures rather than the continent’s diverse realities.
Cultural Representation Through Photography
Images submitted to the ‘Post-Card Africa’ initiative showcase a variety of scenes that reflect the everyday life and vibrant culture of African nations. As a result, these photographs not only document life but also capture the essence of community and interaction.
Modern Perspectives on Africa
Furthermore, many images portray industrial scenes and community dynamics, providing a more comprehensive view of the continent. For example, an image captured in Antula Bono, Guinea-Bissau, illustrates people in motion, reflecting the vibrancy and fluidity of life.
In summary, iBestTravel’s ‘Post-Card Africa’ initiative emerges as a significant cultural project that invites deeper engagement with the continent’s diverse narratives through photography. By participating in this reflection of modern Africa, storytellers and photographers contribute to a richer understanding of life on the continent.
