What to Wear on the Amalfi Coast

Though ever more popular with tourists, Italy’s Amalfi Coast remains an alluringly secluded stretch of coastline with tucked-away pebble beaches and rugged cliff faces speckled with color-pop beach umbrellas. When it comes to dressing for this glamorous coastline, the usual beach holiday attire—logo tees, flip flops, and denim cut-offs—isn’t going to cut it. Instead, it’s best to err on the side of smart and embrace classic Italian style—think sophisticated linens, silk scarves, and classic sunglasses.

The Dress

A linen dress is a classic staple for any summer holiday, and a trip to the Amalfi Coast is no different. For the ultimate summer style in Italy, look for strappy midi dresses with nipped-in waists and retro prints. Brands like Agua Bendita, Kitri, and Reformation nail this flattering style every summer.

The Bag

Holiday handbags can be tricky. Leather doesn’t seem right for the beach, while sling bags are practical but can irritate exposed skin. Introducing the oversized clutch bag; big enough for the beach essentials but sleek enough for the cocktail bar. Weekend MaxMara makes them with ceramic clasps for a nod to craft, while Cos’ stripe raffia version is the perfect poolside companion.

The Shoes

Comfortable walking shoes are advisable for days of sightseeing, but if you’re headed to Le Sirenuse for aperitivo hour or have a supper booking at the wisteria-draped Il Glicine, a smarter shoe is advised. Keep the mood resolutely off-duty in playful texture, such as raffia, but in chic shapes like pointed-toe or buckled Mary Janes.

The Sunglasses

The finishing touch to any holiday look is a good pair of shades. A classic cat-eye is great for indulging any Dolce Vita inclinations, making you look stylish while protecting your eyes from the sun.

The Swimwear

Lean into the Amalfi’s Slim Aarons charm with a one-piece swimsuit a la CZ Guest. The belted swimsuits from Evarae are uber-flattering, while Aussie label Form and Fold offers the best supportive swimwear.

The Scarf

A headscarf might seem like an extra, but this hard-working accessory barely takes up any room in your luggage. Better yet, you can tie it to your handbag while in transit. Once at your destination, wear it as a full headscarf for driving along the winding lanes of the coast, or tie it around your neck for a nautical flourish.

The Shirt

Revel in your Talented Mr. Ripley sartorial fantasies with a knit polo shirt. It’s the ultimate formal summer look paired with chinos or swim trunks, allowing for a sophisticated yet relaxed vibe.

The Trousers

A good pair of linen trousers will look just as great for a day on the boat as for sundown cocktails. Opt for a tailored pair to keep things polished. Stylish options include those with side-tie details or classic cuts in light colors.

The Trunks

A staple of any summer holiday, the Amalfi Coast calls for swimming trunks to take you through the day. Look for chic prints, such as nautical stripes from Mr Marvis, or quick-dry trunks ideal for dipping in and out of the sea.