Introducing Janu: A New Luxury Hotel Brand by Aman

Aman, the ultra-luxury hotel brand recognized for its world-renowned properties, has recently launched a new spin-off brand called Janu.

Janu is centered around concepts of “soul” and “connectedness,” aiming to provide guests with abundant opportunities for interaction and playfulness. This approach contrasts with the traditional Aman properties that emphasize privacy, such as the tranquil Aman Kyoto, which has gained accolades in various travel circles.

Upcoming Janu Properties

Currently, no Janu hotels are open, but three new properties are under construction in Tokyo, Japan; Montenegro; and Al Ula, Saudi Arabia. All are expected to welcome their first guests in 2022, although nightly rates have yet to be revealed. The Janu hotels will be designed with slightly larger accommodations compared to traditional Aman properties, boasting up to 150 rooms each.

Focus on Wellness and Design

Marketing initiatives for the Janu brand indicate a strong emphasis on wellness and active engagement. The Montenegro property, designed by Elastic Architects, will feature a beautiful pool surrounded by cabanas, and a spacious lobby filled with live plants and a soothing, neutral color palette. The rooms are designed to offer picturesque views of the Adriatic Sea, equipped with expansive outdoor terraces. Interior design has been expertly handled by Yabu Pushelberg.

In a statement, Aman Chairman and CEO Vladislav Doronin expressed, “In today’s fast-paced world, where the nature of human connection has been reshaped by the digital environment, we sought to create a new hotel brand with a soul to promote human interaction.”

Exciting Future Ahead

During a launch event in New York City, chief operating officer Roland Fasel emphasized that guests “will enjoy experiences and initiatives beyond just wellness.” This statement fuels anticipation for what the Janu brand will offer as it sets out to redefine luxury accommodations.