Summary of Disney Pricing Updates
- Bob Iger’s views on ticket pricing at Disney parks
- Recent changes to ticket pricing models
- Updates to the Genie+ reservation system
- Discount options for multi-day trips
- Plans for the 2024 visitor experience improvements
Disney’s CEO Bob Iger believes that park prices are reasonable and is not worried about increasing ticket costs.
Iger, who returned as CEO of Disney last year after initially stepping down in 2021, recently stated in an interview with CNBC that ticket pricing is “not an issue” and he is “not at all” concerned regarding attendance at the parks.
“One of the things we evaluated upon my return was whether our pricing was appropriate and whether it reflected value,” Iger remarked during the interview, emphasizing that “Disney World represents the Disney brand in its most sublime form. It’s an extraordinary experience. It is an immensely popular business and product, and it enjoys great success… pricing is not a concern.”
Moreover, he mentioned, “We do not have long-term worries about that business.”
Disney World increased prices during the last holiday season, employing a variable pricing model based on the park, date, and demand. As a result, ticket prices soared to as high as $189 for entry to Magic Kingdom during the peak Christmas and New Year’s season.
The company has also revamped its Genie+ reservation system, first introduced as a paid option in 2019, to allow guests to purchase a single park ticket (which was previously only available for multiple parks). Pricing for this reservation system varies depending on the park and date.
Nevertheless, deals are still accessible, allowing guests to save on multi-day trips, such as the company’s 4-day, “4-Park Magic Ticket” in Florida for a total cost of $396 plus tax, which translates to approximately $100 per day. Local Florida residents also benefit from resident-specific passes, including a 3-day ticket for $70 per day or a 4-day ticket for $58 per day.
Furthermore, the company is enhancing affordability and convenience for visitors in the coming year by reinstating the Disney Dining Plan and loosening its theme park reservation system, which was first enforced during the COVID-19 pandemic.
