1. Introduction
Tahoe’s Resort at Squaw Creek, located in Olympic Valley in North Lake Tahoe, has officially changed its name to honor the heritage and history of the region’s original inhabitants.
2. Overview of Everline Resort & Spa
The resort is now known as Everline Resort & Spa. This new name reflects a deep respect for the evergreen mountains and lush landscapes surrounding the resort, and aims to enhance the guest experience by fostering adventure, exploration, and togetherness.
3. Collaboration with the Washoe Tribe
According to Manfred Steuerwald, general manager of Everline Resort & Spa, this name change was a major priority for both the resort and the local community. “Our new name is rooted in the utmost respect for the Washoe Tribe’s history and ancestors,” he stated.
4. New Branding and Visual Identity
The transformation extends beyond just a new name; the resort’s logo has also been updated to celebrate the stunning mountainous landscapes. The brand identity was developed in collaboration with representatives from the Washoe Tribe.
5. Year-Round Attractions
Everline Resort & Spa is designed to be a year-round playground for guests. It offers a variety of experiences, including:
- A luxurious spa retreat
- Adventurous outdoor activities
- A culinary journey showcasing local flavors
6. Continued Features and Amenities
Despite the name change, many beloved features of the resort will remain. Guests can continue to enjoy ski-in/ski-out access to Palisades Tahoe, play at the championship golf course, and dine at the on-site restaurants, including:
- Sandy’s Pub for a casual dining experience
- Six Peaks Grille for a fine dining experience
7. Recent Context
The rebranding of Everline Resort & Spa aligns with the recent name change of Squaw Valley Ski Resort to Palisades Tahoe in 2021. This reflects a broader shift towards honoring the cultural history of the area.
