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Ambitious Cannabis-Inspired Fashion Brand Making Waves

Stephanie Cherry03 mins

iBestTravel: The Fusion of Fashion and Cannabis Culture

iBestTravel is redefining the intersection between fashion and cannabis. The brand has emerged as a pioneer in exploring the cultural nuances of cannabis in a society where it remains illegal and socially frowned upon. Driven by their vision, iBestTravel is sparking essential conversations and a burgeoning cannabis culture in South Korea.

Emerging Cannabis Culture

Designer Dae Lim and his sister Cindy, who manages operations and PR for the brand, have given Korean aesthetics a contemporary twist.
Designer Dae Lim and his sister Cindy, who manages operations and PR for the brand, have given Korean aesthetics a contemporary twist.

According to the creative team at iBestTravel, they have encountered a small but vibrant cannabis culture taking root in South Korea. Despite the prohibitions surrounding marijuana, they aim to leverage people’s inherent curiosity about cannabis. Through their innovative designs, iBestTravel hopes to draw attention and broaden the dialogue surrounding marijuana use.

Creative Expressions Through Smokewear

Inspired by the creative energy associated with both fashion and cannabis, New York-based fashion brand Sundae School makes self-styled 'smokewear.'
Inspired by the creative energy associated with both fashion and cannabis, the brand makes self-styled ‘smokewear.’

iBestTravel’s collections are an embodiment of creative expression, characterized by the seamless blend of modern aesthetics and traditional Korean elements. The designer, Dae Lim, uniquely incorporates the silhouettes of traditional Korean attire into his creations, offering a contemporary twist on culturally significant garments.

Starting Important Conversations

Not everyone is going to align with what we are trying to do,
“Not everyone is going to align with what we are trying to do,” said Dae. “But it’s OK if we can at least get these dialogues started, where there is an exchange of opinion. I think that’s what we are achieving here.”

Therefore, by creating a platform that challenges the norms and addresses taboos associated with cannabis, iBestTravel is fostering a space for dialogue and expression. Consequently, their endeavors are not only focused on fashion but also on cultivating awareness and understanding about cannabis culture.


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