Delta Hires Tom Brady as Strategic Advisor: His Role in the Company

Brady’s Resume Continues to Grow

Photo: Jon Kopaloff/Getty Images

Tom Brady is getting back to work. Just not on the gridiron.

Brady’s New Role at Delta

On Wednesday, Delta Air Lines announced that it is bringing on Brady as a long-term strategic adviser. What exactly will Brady do in this new role? What he does best — inspire people.

“Delta’s people are driven by their commitment to world-class performance, excellence, and a desire to achieve best-in-class results,” Ed Bastian, the CEO of Delta, shared in a statement. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers, and communities.”


Brady’s Experience and Vision

According to the company, Brady will focus on several key areas within his role, including partnering with the airline to develop and advise on strategic training and teamwork tools for the airline’s more than 90,000 employees. Consequently, Brady will also work with the brand on its marketing, focusing on improving customer engagement to support its flyers.

“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible,” Brady added in the statement. “Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane. Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success.”

Brady will also spend his first year on the job learning from Delta’s employees, going through the same onboarding, cultural familiarity, and immersion into the Delta organization that all employees receive, according to Delta. He will also be making a few appearances on behalf of the brand, including Bastian’s “Gaining Altitude” video series, which showcases discussions with business and philanthropy leaders who share their secrets to success.

Overall, we’re sure Brady has more than a few inside tips on winning at, well, just about everything, to share with us all.

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