These are the 10 ways to check how green your hotel is
13 October 2022
Our sustainability editor Juliet Kinsman has put together the ultimate cheat sheet to judge hotels and travel operators – and tell if they’re really green. We’re sharing these considerations so that you, too, can assess if a hotel or travel business is truly eco-friendly, so we are all less susceptible to greenwashing and can start travelling better.
1. Learn how to measure impact
Ultimately, businesses need to measure their positive and negative impact with a clear aim to improve. It’s essential to evaluate whether the hotel or travel operator you’re considering actively tracks their impact. Although quantifying impact can be challenging, companies must take tangible action. It’s crucial to understand how they support initiatives to tackle significant issues such as poverty, gender equality, marine conservation, and environmental protection. Transparent reporting and a clear company-wide directive around specific goals are indicative of genuine commitment.
2. Prioritize decarbonization – not carbon offsetting
While carbon accountancy is important, an emphasis should be placed on reducing emissions at the source rather than merely offsetting them through third parties. Smaller guesthouses and independent travel agents typically have smaller environmental footprints compared to larger enterprises. However, companies like Intrepid Travel, which adhere to the Science Based Targets Initiative, demonstrate the importance of tracking and reducing their emissions across various operations.
3. Favor locally-owned businesses and sustainability experts
Supporting locally-owned businesses is a significant step towards economic sustainability. Such establishments tend to be better custodians of their communities, ensuring that money remains in local economies. While larger international hotels may implement sustainability measures, it’s the smaller, community-focused enterprises that often make a substantial positive impact.
4. Favor companies with official accreditation
Accreditation can serve as an important judging criteria. Look for certifications that reflect genuine action and progress, such as EarthCheck and Green Globe. These recognized bodies signify that a company adheres to high standards of sustainable practices. BREEAM and LEED certifications indicate compliance with green building standards, while B Corp certification illustrates a company’s commitment to considering the impact of its business decisions across various stakeholders.
5. Consider social impact
Assess whether a business upholds ethical practices concerning its workforce. Are employees receiving a living wage? Does the organization contribute positively to the local community? Truly sustainable companies comply with regulations, pay taxes, and provide security and opportunities for diverse groups, fostering an inclusive and supportive work environment.
6. Nature-positive initiatives
A company actively engaged in biodiversity enhancement and large-scale conservation efforts should be given due attention. Consider whether your chosen hotel or travel operator supports rewilding or conservation projects, or contributes to scientific research. Efforts to improve local ecosystems, such as protecting wilderness areas, can indicate a commitment to sustainable practices.
7. Reduce waste
Evaluate how a business approaches waste management. Are they honoring the principles of the five Rs: Refuse, Reduce, Reuse, Repurpose, and Recycle? Inquire whether the establishment takes proactive steps to minimize unnecessary packaging, promotes food waste reduction, and fosters recycling initiatives. Exceptional hotels are often vocal about their commitment to waste management and sustainability practices.
8. Pay attention to philanthropy
Support for local charities and community projects can be particularly encouraging. It’s beneficial if a company operates a charitable foundation in conjunction with its business operations. Businesses that demonstrate social responsibility can inspire confidence among environmentally-conscious consumers.
9. Look for transparency
Transparency is critical in assessing a hotel’s sustainability credentials. Look for establishments that openly describe their practices, from sourcing local products to monitoring their environmental impact. Those who share measurable outcomes and invite guests to learn about their sustainability journey earn credibility in the eco-friendly space.
10. Ask more questions
As a consumer, continue to challenge businesses on their environmental claims. Seek detailed explanations on their sustainability initiatives and request proof of their commitments. By maintaining an inquisitive mindset and demanding clear answers, you contribute to a more responsible tourism industry.
