Louisville: The Epicenter of Bourbon Culture
There are more bourbon barrels aging right now in Kentucky than there are residents. Moreover, the Bluegrass State proudly produces 95 percent of the world’s bourbon supply. Louisville—aka ‘Bourbon City’—offers an array of distillery experiences, tours, classes, tastings, events, and an extensive cocktail scene. Get ready to let this spirit move you.
Bourbon Basics
Bourbon is a specific type of whiskey that adheres to its own set of rules. As defined by the United States Congress in 1964, whiskey must be at least 51 percent corn-based, aged in charred new oak barrels, stored at no more than 125 proof, and bottled at a minimum of 80 proof to achieve true bourbon status.
Historically, Louisville’s Whiskey Row was the ‘Wall Street of Whiskey’ until the 1900s. However, during Prohibition, most distilleries shut down, although some continued operation for ‘medicinal purposes’. The revival of production in Louisville began post-Prohibition, but it wasn’t until 2013 that visitor distilleries returned with the launch of the Evan Williams Bourbon Experience.
Where the Magic Happens
Louisville boasts 10 unique distillery experiences, each offering insights into bourbon production alongside tasting opportunities. Visitors can choose familiar brands or explore new craft facilities. Notably, a recent Kentucky state law permits distilleries to serve cocktails on-site, encouraging guests to enjoy longer visits.
For a unique experience, Old Forester allows guests to enjoy cocktails at George’s Bar, located in the same building as the distillery’s original offices from the late 1800s. In the NuLu district, the Finishing Room bar caters exclusively to Angel’s Envy tour participants, with classes and a fill-your-own-bottle experience available. Additionally, at the Jim Beam Urban Stillhouse, visitors can bottle their own bourbon and participate in daily tastings.
The Bar at Fort Nelson inside Michter’s Fort Nelson Distillery features a cocktail selection curated by spirits historian David Wondrich. Additionally, the Alex&nder bar at Copper & Kings offers exquisite craft cocktails alongside stunning views of the downtown skyline. Distillers such as Kentucky Peerless, Rabbit Hole, Kentucky Artisan, and Stitzel-Weller further enrich Louisville’s vibrant bourbon scene.
Other Ways to Explore
With over 40 stops to explore, it’s essential to pace yourself while navigating the Urban Bourbon Trail. This trail includes local hotels, bars, restaurants, and attractions that proudly curate between 50 and 150 bourbon varieties, each showcasing their own bourbon-inspired drink or dish. By collecting stamps from any six participating locations, you can earn a t-shirt and certificate. For convenience, stop by Book & Bourbon Southern Kitchen at the Louisville Muhammad Ali International Airport to secure your first (or last) check-in.
Mint Julep Tours provides guided adventures through local bourbon attractions and features a progressive Southern Supper Series. Visitors can also look forward to the electric tuk tuk-style Bourbon City Cruisers arriving this spring.
With Sour Mash Tours, you don’t need to worry about a designated driver as you embark on two-hour walking and tasting excursions through NuLu, Butchertown, and Whiskey Row. Alternatively, take a page from the Top Chef playbook and follow a self-guided itinerary around locales featured on the Kentucky-based season of the show.
Hidden Bars and Speakeasies
Bourbon City’s most clandestine watering holes create a sense of local exclusivity for guests in the know.
Perched above Butchertown Pizza Hall, Cabel Street Bar draws in jazz and bluegrass musicians for intimate performances. A block away, above Butchertown Grocery, Lola offers casual dining with music and creative cocktails. At Jimmy Can’t Dance, patrons must first navigate through Another Place Sandwich Shop to access the basement for drinks and live music.
You will likely need insider knowledge to find Hell or High Water, identifiable only by a ‘Hello Curio’ sign at the back of Whiskey Row. Once inside, the swanky decor and expertly curated cocktail list make the discovery worthwhile (reservations are advised). Another hidden gem, Mr. Lee’s Lounge in Germantown is discreetly marked by a small metal nameplate outside a modest brick storefront.
Best Times to Visit
Bourbon enthusiasts can enjoy Louisville all year round; however, certain annual events warrant planning a trip. The spring and summer seasons into fall provide the most favorable weather. However, winter often brings lower hotel rates.
The Bourbon Classic in February celebrates the spirit with an extravagant weekend of tastings and culinary showcases, mingling with industry professionals and enthusiasts. In April, Mint Julep Month ushers in classic and creative interpretations of this signature drink throughout the city, culminating in the iconic Kentucky Derby on the first Saturday of May. Additionally, the first two weeks of June feature Old Fashioned Fortnight, commemorating Louisville’s official cocktail with exciting events and promotions, including the Kentucky Bourbon Affair.
Bourbon also flows through numerous Louisville-based summer music festivals such as Forecastle, Bourbon and Beyond, Louder than Life, and Hometown Rising. National Bourbon Heritage Month in September rounds off the events, coinciding with horse racing at Churchill Downs.
Where to Stay
The historic Seelbach Hilton and the Brown Hotel embody Kentucky’s essence with striking architecture, bourbon bars, and exceptional Southern hospitality. A recent addition, the Omni Louisville, integrates bourbon principles into its decoration and modern layout. Meanwhile, the Louisville Marriott Downtown has recently undergone a multimillion-dollar renovation, adding details reminiscent of a rickhouse, including a glass room for private bourbon tastings. Furthermore, the boutique Hotel Distil is set to join Whiskey Row soon.
For a cozier stay, consider one of Louisville’s charming bed-and-breakfasts highlighting bourbon themes—Chateau Bourbon in Norton Commons and the delightful Louisville Bourbon Inn in Old Louisville.
iBestTravel has produced this article for Louisville Tourism. All editorial views are those of iBestTravel alone and reflect our editorial policy of independence and impartiality.
