Copenhagen’s CopenPay Initiative Encourages Eco-Friendly Tourism

10 July 2024

In the last few years, climate change and environmental factors have necessitated that travelers become more mindful when selecting their holiday destinations. This past May, Europe experienced its earliest heatwave, while floods have affected China, wildfires have plagued Greece, and countries from Taiwan to Turkey have faced earthquakes.

The Impact of Tourism on the Environment

Tourism accounts for eight percent of the world’s carbon emissions, making responsible travel practices increasingly crucial. This responsibility extends beyond transportation choices and continues upon reaching your destination. Various attempts have been made to mitigate the effects of tourism; measures such as banning selfies in parts of Italy and Sri Lanka, limiting tour group sizes in Venice, and enforcing fines for sitting on historical monuments, have all been introduced to safeguard areas of natural beauty and protect historical landmarks.

Copenhagen’s Innovative Approach

While many cities are implementing regulations to deter tourism, Copenhagen is taking a different path. Recognized as one of Europe’s most progressive cities, Copenhagen’s latest campaign by its tourism board aims to enhance this reputation.

The CopenPay Initiative

Set to launch on 15 July 2024, the CopenPay trial scheme rewards travelers for engaging in eco-friendly activities. Individuals who ride bikes, use public transportation, or participate in plastic clean-ups will receive thank-you gifts, which may include meals at local restaurants, coffee, wine, Danish pastries, museum admissions, kayak rentals, and additional leisure center activities.

Goals of the CopenPay Campaign

The initiative is crafted to help alleviate the environmental footprint resulting from tourism in Copenhagen. The tourism board aspires to promote sustainable behavior and enrich the cultural experiences of both visitors and residents by converting green actions into rewards.

Engagement with Local Businesses

As of now, 24 organizations and businesses, including The National Museum, The National Gallery of Denmark, and Copenhagen Surf School, are participating in this initiative.

A Vision for Sustainable Travel

According to Rikke Holm Petersen, the communications chief for the tourism board, “When you travel abroad – whether by flight or car – you contribute to pollution. A crucial change we can foster is encouraging more sustainable practices at the destination. Imagine if travelers could take away a greener mindset as a keepsake; that would be remarkable.” The pilot program is scheduled to run until 11 August 2024, with the potential for continuation based on its success.