Eva Longoria Celebrates Mexican Heritage with Her Empowering Tequila Brand

The Mexican-American actress launched Casa del Sol tequila alongside two Mexican women. The taste of Mexico is an unforgettable one, with its fireworks of spices, potent drinks, and diverse flavors that ignite the senses. And where would the culinary world be without the sacred, almost medicinal liquid libation of tequila?

As such, Mexican-American actress Eva Longoria looks back to her roots with Casa del Sol, an ultra-premium tequila brand that she launched with Mariana Padilla and Alejandra Pelayo. The women-helmed company aims to elevate the voices of the community, focus on sustainable production, and share the magic of Mexican heritage with the world in its mystical storytelling.

“In a male-dominated business, you really have to be innovative,” says Longoria. “We bring a lot to the table because we have a diversity of approach, and a different perspective and mindset that adds depth and value to our product. It allows us to think outside the typical male machismo framework that tequila is created on.”

Tequila is known to be a largely male-run business—white male, in particular—often sidelining women who are essential in its production and consumption. However, the three Mexican tastemakers are set to change the industry’s narrative and write a proper love letter to their homeland. Longoria, who has been approached about creating a brand quite a few times, says Casa del Sol was the “first group that wanted to honor the craft and Mexican artistry, celebrating and pushing it forward. Liquid first. Heritage first. Culture first. Special union from the beginning,” says the actress, who now lives part-time in Mexico City.

Mexico has no shortage of artisanal gifts, from tacos to textiles to, of course, tequila. In fact, these three Ts have now become international citizens, enjoyed by people around the world. The mastery of working by hand and maintaining generations-old wisdom makes it a true patrimony of the nation. Tequila production, in particular, is one of the nation’s most prized possessions. Made from blue Weber agave, tequila follows a traditional production process which includes cooking and crushing with lava-rock stone, combined with a modern approach during its distillation.

Casa del Sol respects the sacred methods of the land and ages the drink in cognac barrels handcrafted with French Limousin oak. This gives the drink a luxury refinement, building a modern kind of heritage that ultimately forms one of the pillars of the tequila house.

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The brand fosters a close relationship with the farmers, jimadors, and distillers, celebrating the people of Jalisco. The agave comes from the Highlands, where it’s watered naturally during the rainy season and harvested after seven years of maturation. Each selected agave is replanted with an offspring once the soil has had the chance to regenerate. Consequently, the biodiversity of the region is conserved without overfarming, a common issue in past years. The distillery also uses agave biomass for the cooking process to eliminate pollution, as well as solar panels to power the production. A responsible production process has always been at the core of the company.

Casa del Sol also draws inspiration from the Aztec goddess Mayahuel. Legend has it that she wanted to protect herself and her lover, the God of Wind, from her spiteful grandmother using sharp agave leaves. Her grandmother struck the plant with a bolt of lightning, burning it to the ground. All that remained was a single spire and piña filled with agave nectar, culminating in Mayahuel’s transformation into the Goddess of Agave.

Today, at Casa del Sol, the tradition is preserved by Alejandra Pelayo and Mariana Padilla. Pelayo is the protégé and goddaughter of the late Francisco Alcaraz, a legendary head tequilero of one of the most renowned tequila brands in the world. She continues to honor the legacy of one of the most famous tequila makers in history. The Padilla family also has deep roots in the tequila industry, surrounded by some of the greatest maestros tequileros in the region. Together, these three women keep the spirit of tequila alive at Casa del Sol. One can expect a few new launches from the brand this year, including an Añejo Reserve.

Longoria hopes to open the distillery, located in Arandas near Guadalajara, to the public soon, involving the generations of families working for the brand to share their wisdom. The city of Tlaquepaque, not far from Guadalajara, is one of the most culturally rich in the region, with its colorful paper flags and ceramics. In fact, Padilla’s father, Paco Padilla, is a well-known ceramics designer in the region. Longoria states it’s one of her favorite places in Jalisco, and a must-visit for its fine blown glass and beautiful traditional crafts.

“I also love Guadalajara—downtown is really magical, with its architecture and history,” she adds. “There are so many iconic places, whether it’s a tavern, a restaurant, or a taqueria. There’s an electric and eclectic vibe in Jalisco.” Guadalajara is an old city with a young heart, beating to the rhythm of its traditional tacos and contemporary chefs making waves on world food charts. The region of Jalisco is known for some of Mexico’s most essential elements, including tequila, mariachi, sombreros, and folkloric dance. Surrounded by mountain ranges, the beach, woods, and desert, it offers a stunning Mexican experience.

“I take any chance that I get to be an ambassador for Mexico’s food, beauty, culture, and music, but most of all the people,” expresses Longoria. “The people of Mexico are some of the best human beings in the world.”

Indeed, she delivers. Longoria will be hosting CNN’s show Searching for Mexico, a spinoff of Stanley Tucci’s Searching for Italy, later this year. The show is about to kick off filming, and Jalisco is sure to be a special stop on the journey across Mexico.