Summary
Impact of the Boeing 747 on Air Travel
When the Boeing 747 aircraft entered service in 1970, it revolutionized air travel. Not only was the plane double the size of the largest existing aircraft—hence its nickname, the “jumbo jet”—but it also had vastly improved range and speed. This advancement allowed passengers to fly farther and faster than ever before. For 50 years, the “Queen of the Skies” ruled the skies, but now the aircraft is being phased out of airline fleets and replaced by more fuel-efficient planes.
Retirement and Repurposing of the Boeing 747
Fortunately, the retirement of the 747 has led to new opportunities for the aircraft. It is being repurposed into various functions, such as a hotel or a centerpiece in an apartment complex. Interestingly, one retired 747 is finding new life as a credit card.
American Express Launches Unique Credit Card
American Express is introducing an exclusive credit card made from the metal of a retired Delta 747-400 aircraft, available only for Delta SkyMiles Reserve and Reserve Business Card members. The sleek black card is adorned with an illustration of the 747, along with significant historical details, including the dates of its first and last flights, as well as the total mileage the plane flew. This card is not just a piece of plastic; it represents a legacy of aviation innovation.
According to Dwight James, Delta’s senior vice president of customer engagement and loyalty, “This is a conversation piece. Pull out your card when you’re at a nice restaurant with friends, and your friends will be like, ‘What is that?’ The allure of this card is both exciting and exclusive.”
Exclusive Benefits for Cardholders
For cardholders eager to delve deeper into the history of the credit card, American Express has introduced an augmented reality experience. This feature includes the history of the aircraft, personal stories from 747 crew members, and a behind-the-scenes “wings-to-wallet” video demonstrating the card’s production process. The journey of creating this card involved metalworkers dismantling the aircraft, harvesting the aluminum exterior, stripping the paint, and transforming the metal into thin sheets.
Interestingly, the concept for the 747 card stemmed from a customer suggestion during a focus group. “After a focus group, someone made a comment that we should make a credit card out of an airplane, and the idea stuck,” revealed Jon Gantman, senior vice president and general manager of cobrand product management at American Express. This initiative is well-aligned with Amex’s long-standing relationship with the travel industry, particularly with Delta.
Starting today, Delta SkyMiles Reserve and Reserve Business Card cardholders can request the 747 card through a phone call or the American Express app. This limited-edition card will be available until August 3, while supplies last.
The $550 annual fee card currently offers a valuable initial bonus that includes 50,000 SkyMiles and 10,000 Medallion Qualification Miles (MQMs) when cardholders spend $3,000 in the first three months. Benefits associated with the card include access to Delta Sky Clubs, American Express Centurion Lounges, a free round-trip companion certificate, and complimentary upgrades, which are particularly advantageous for frequent Delta travelers.
“I would say [get] it quick!” Anthony Cirri, executive vice president of global cobranding at American Express, emphasized. “We anticipate high demand.” The innovative blend of aviation history and modern financial services creates a unique opportunity for enthusiasts and frequent flyers alike.
