Summary
Introduction to Lexington’s Unique Campaign
They say the best recommendations are the ones that come straight from the horse’s mouth — and Lexington, Kentucky, is taking that literally. The city is inviting potential visitors to discover what their vacation in the Bluegrass State could be like by asking actual horses for their opinions about the town, which proudly calls itself the Horse Capital of the World.
The Role of Psychic Medium Carrie Kenady
To interpret the animals’ responses, the visitors bureau consulted renowned psychic medium Carrie Kenady. This unique method aims to provide visitors with authentic perspectives from the town’s four-legged inhabitants. According to Kenady, “The messages from animals — whether they are alive or crossed over — come to me in many forms. When I look at an animal’s picture or do an in-person visit, I immediately feel anything that seems off in their body. Messages pop into my head as I talk to the owner.”
Horses Share Their Thoughts
During her readings, Kenady posed questions to the horses, such as, “What do you think about Lexington’s scenery?” and “What do you think about the people here?” In the resulting video, one visiting thoroughbred expressed, “I like it better than Canada,” while another mentioned, “The people are so friendly. I love it when they come to visit me.”
VisitLEX’s Unique Approach to Attract Tourists
Mary Quinn Ramer, President of VisitLEX, articulated that the tourism group chose this unique campaign because they understand visitors appreciate reviews — even if they come from equine friends. She stated, “As the Horse Capital of the World, we wanted to find a way to generate authentic travel reviews from our most adored, four-legged visitors.” The initiative not only highlights the region’s breathtaking landscapes but also gauges the sentiments of native Thoroughbreds and visiting horses associated with racing and sales events.
Carrie Kenady’s Transformative Experience
Kenady herself appreciated the visit to the farm, expressing, “It’s always a beautiful, transformative experience when I visit a horse here in Lexington. Being in their presence is healing, calming, and soulful. When I look into their eyes, I feel how majestic, goofy, intelligent, and playful they are.”
It’s no surprise that horses enjoy the rolling green pastures, the sweet hay, and the friendly people of Kentucky. After all, a horse is a horse, of course of course …
