Sir Nicholas Coleridge Reminisces on Vogue House’s History
30 January 2024
For years before I joined Condé Nast, I used to peer through the revolving doors of Vogue House. Editors, stylists, and fashionistas came and went, often accompanied by renowned photographers such as David Bailey, Patrick Demarchelier, Norman Parkinson, and an array of supermodels and celebrities. All this was glimpsed from the rear window of a black cab speeding by.
The Creative Heart of London
For magazine professionals, Vogue House represented the epicenter of London’s creative universe. It was acknowledged by all, albeit sometimes with reluctance. Its prestigious address—Number One, Hanover Square—was ideally situated between Bond Street, Oxford Street, and Regent Street. For a remarkable 75 years, Vogue House bestowed Condé Nast with an elusive, captivating aura, making it both intriguing and enviable.
A Historical Shift
It is indeed melancholy that the company is departing. The winds of change inevitably blow, reminiscent of ravens leaving the Tower of London or apes abandoning Gibraltar. While the new Condé Nast location will likely boast faster, more reliable elevators and improved Wi-Fi, the historic structure holds a value that transcends financial considerations. This reflection serves as a bittersweet homage to a cherished London landmark—one that can claim an equal measure of glamour, artistry, ambition, and legacy as the Tower of London itself. Vogue House, much like the Tower, also bore the weight of tourism.
Architectural Beauty and Cultural Significance
Architecturally, Vogue House is a striking example of mid-Fifties art deco, designed by the cinema architects Yates, Cook and Darbyshire. It features exquisite architraves and stunning typography that truly deserves recognition. The building functioned seamlessly as a magazine headquarters, with various titles occupying different floors, each maintaining a distinct and often stereotypical vibe. Vogue was indeed the haven for fashionistas donning black attire with killer heels, while The World of Interiors attracted art school bohemians, and Condé Nast Traveller welcomed those exuding an adventurous spirit.
Vogue House: A Celebrity Hub
When the lift doors opened, anyone could emerge—be it the former Princess of Wales visits to inspect fashion, famous supermodels like Linda Evangelista and Kate Moss, renowned designers, politicians, or even football stars visiting GQ for grooming products. All paths led to Hanover Square, where the atmosphere buzzed with creativity and a kaleidoscope of personalities. Of the 900 staff working in Vogue House, approximately 800 were women, crafting an inspiring environment. Each evening, young men congregated in the lobby to meet their partners—a testament to the lively spirit of Vogue House.
A Lasting Legacy
“Only Divas in the Building”—a proposed documentary could capture the charming essence of Vogue House, known for its low-level competition among magazines and editors. This rivalry thrived for coveted celebrity covers, exclusive restaurant bookings, and recognition. Will this competitive spirit linger even after the company’s departure?
The boardroom of Vogue House was truly a work of art, adorned with black and white photos from some of the world’s illustrious photographers. The staff canteen, affectionately called “the hatch,” thrived on the vibrant energy brought by Vogue House icon Tony. Additionally, a basement archive rich in history and value housed a vast collection of images by legendary photographers such as Cecil Beaton, Snowdon, and Patrick Demarchelier. Few eminent editors failed to pass through its doors at some point in their careers.
Conclusion: A Fond Farewell
So, farewell, Vogue House. Recently, it was announced that Condé Nast has sold this iconic building to Eyal Ofer, a businessman based in Monaco. Future tenants may not replicate the unique charm that defined the Palace of Gloss. Nevertheless, perhaps during the quiet hours of night, one might still hear the creak of a loaded fashion rail or the pop of a cork, evoking memories of the vibrant past, leaving the new occupants with an essence of wonder.
Sir Nicholas Coleridge held various esteemed positions including Editorial Director, Managing Director, President, and Chairman at Condé Nast.
