Experience the Beauty of Switzerland with Roger Federer

Introducing an unexpected collaboration: Robert DeNiro and Roger Federer. The Swiss tennis star, who recently became the ambassador for Switzerland Tourism, expressed amazement at DeNiro’s participation in the campaign. ‘I am a huge fan of his, so I couldn’t believe he said yes to the campaign,’ says Federer, who reaches out to the Hollywood icon in a new advertisement showcasing the breathtaking beauty of Switzerland.

Exploring Switzerland’s Destinations

The short film features the dynamic duo, spanning locations between New York City and Zermatt, accented by the majestic Matterhorn.

Reasons to Visit Switzerland Post-Pandemic

For Federer, a passionate advocate for his homeland, Switzerland stands out as an ideal destination for summer travel. He notes, ‘Usually when you visit faraway places like Australia or America, you require several weeks. However, in Switzerland, a week or two is sufficient to capture its essence.’ Travelers can experience the country’s rich diversity, including four different languages and cultures, all within an hour’s drive from each other.

The Great Outdoors

Switzerland’s natural beauty shines particularly in the warmer months. Federer fondly recalls summer hikes in Graubünden and emphasizes the abundance of hiking trails—around 40,000 miles offering stunning vistas and biking opportunities. Furthermore, Ticino, known for its picturesque landscapes, is a hidden gem worth exploring. Despite its recognition among Swiss locals, it remains relatively unknown to visitors worldwide.

Family-Friendly Cities

Traveling in Switzerland with children guarantees a fun-filled experience. The vibrant cities offer a blend of activities and attractions suitable for families. For example, Zurich, the nation’s largest city, provides easy access to the countryside, making it simple to escape urban life. Museums, delectable cuisine, and walkable cityscapes ensure a memorable visit without overwhelming little legs.

Charming Swiss Villages

For families, exploring quaint villages is a must. Iconic features include charming fountains, local bakeries, and idyllic farmhouses easily navigated in a short stroll. During summer, villages in the Bernese region, like Gstaad and Appenzell, exude a serene beauty that feels timeless.

Must-Try Swiss Dishes

Returning to Switzerland offers the chance to savor unique local cuisine. While international foods are delightful, Swiss delicacies hold a special place in Federer’s heart. Fondue and raclette are must-tries, alongside regional specialties such as basler läckerli, rösti with cordon bleu, and the iconic bündnerfleisch.

Filming in Zermatt

Federer filmed the advertisement in Zermatt, a location he had not visited since his teenage years during a tournament. Excited to return, he brought his children along and spent quality time exploring the area’s stunning landscapes, riding trains, enjoying gondola rides, and experiencing dog sledding. The iconic Matterhorn served as a breathtaking backdrop throughout their adventures.

Future Travel Aspirations

Though Federer passionately promotes Switzerland, he harbors dreams of exploring the UK, particularly Scotland. The rich history, stunning castles, and vast landscapes appeal to him, proving that adventure is universal and always awaits.