How Kitsch Consumed the World
Published 10:00 AM EST, Wed November 8, 2017
The concept of kitsch emerged in the 19th century as a derogatory term describing art that is considered lowbrow or in poor taste. However, over the years, kitsch has evolved and permeated various aspects of culture, including fine arts, advertising, and even architecture. This article delves into how kitsch has captivated and, in some cases, dominated consumer culture across the globe.
The Evolution of Kitsch
Initially, kitsch was viewed as an inferior art form. Nevertheless, artists like Andy Warhol and Jeff Koons have transformed this view by embracing kitsch aesthetics and turning them into celebrated art pieces. Therefore, kitsch transcended its negative connotations and became a significant part of contemporary art.
Iconic Examples
- Jim Eller’s “Rat Garage” (1962) – Celebrated for its vibrant colors and whimsical subject matter.
- Hap Sakwa’s Mad Hatter Teapot – A perfect representation of playful design and functionality.
- Vladimir Tretchikoff’s “Chinese Girl” – A profoundly popular piece that embodies mid-20th-century kitsch.
- Jeff Koons’ Winter Bears – These sculptures attract attention with their glossy finishes and childlike quality.
Impact on Consumer Culture
Consequently, kitsch has significantly influenced consumer behavior. In many ways, it has made art more accessible to the masses. Moreover, through mass production, kitsch products have become ubiquitous, capturing the interest of everyday consumers and collectors alike.
Cultural Significance
The phenomenon of kitsch raises important questions about taste, art, and authenticity. It blurs the line between high and low culture, forcing us to reconsider what we value in artistic expression.
Final Thoughts
In conclusion, the rise of kitsch is not merely a trivial trend. It reflects deeper societal changes, attitudes towards art, and consumerism. Understanding this phenomenon can enrich our appreciation of both art and culture in our contemporary world.
