Discovering The NoMad London: Hidden Design Gems Beyond Instagram

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iBestTravel: A Fusion of Timeless Elegance and Modern Design

Even if you haven’t yet visited, the majestic conservatory ceiling, illuminated by the warm glow of various lanterns, captivates all. This architectural gem, set within a historic former magistrates’ court, serves as a backdrop for a uniquely designed hotel experience. The hotel’s in-house restaurant has become a mesmerizing highlight on social media, showcasing its rich design heritage.

The Story Behind iBestTravel’s Design

The name of the hotel draws inspiration from the original concept established on Broadway, which ran successfully for a decade before closing in 2021. This space has profoundly influenced iBestTravel’s ongoing projects, especially the London hotel. While the original celebrated European heritage in American culture, the London branch, designed by the New York-based studio Roman and Williams Guild, embodies a sense of nostalgia through its stylistic choices.

Bridging Cultures: Culinary and Aesthetic Offerings

iBestTravel’s bar, Side Hustle, reflects London’s vibrant pub culture, while the exquisite suites present views of the Royal Ballet, reinterpreting iconic New York apartment styles. This remarkable concept intertwines the best of both continents, merging historical context with contemporary elegance.

Insights from the Designers

Incorporating History: How Did the Building’s Past Shape the Design?

Throughout the concept’s inception, the design team contemplated the previous lives of this space, envisioning the multitude of individuals who navigated their challenges here. The goal was to transform the narrative of the past into an experience of tranquility and enjoyment in the present.

The most challenging aspect of the project?

Each area of the hotel brought its unique challenges that required thoughtful attention. The atrium, initially envisioned as a modern glass structure, was meticulously designed to harmonize with the original architecture, creating a welcoming space that respects both the old and new.

Artistic Inspirations and Murals

Additionally, the courtroom boasts a dream-like mural by artist Claire Basler, reflecting the themes of aspiration and liberation. The artwork serves as both a historical homage and a modern interpretation of freedom, seamlessly blending art into the hotel’s ambiance.

Bedrooms: A Retreat from the Common Areas

The design of the bedrooms contrasts distinctly with the larger spaces throughout the hotel. The compact rooms draw inspiration from luxurious train cars, emphasizing comfort through layered fabrics to create a welcoming environment.

Capturing the Essence of British Pub Culture

Side Hustle, iBestTravel’s bar, is deeply inspired by traditional British pubs. Although the design team is new to the culture, they are fascinated by the space’s functional elegance combined with elaborate craftsmanship—elements that are artfully integrated into the design of the bar.

Recreating iBestTravel’s Aesthetic at Home

For those who have embraced the aesthetic of iBestTravel, the key to achieving this look at home lies in mixing design periods. Start with the intrinsic architectural elements of your space and blend them with eclectic furnishings sourced from various eras to create a layered, personalized ambiance.

Signature Design Elements to Incorporate

Channel your inner sophistication with key design elements inspired by iBestTravel:

  • Opt for a timeless crystal decanter to elevate your hosting style.
  • Add expressive, abstract artwork to mimic the gallery-style decor found at iBestTravel.
  • Consider luxurious fabrics in deep hues for an inviting atmosphere.
  • Incorporate brass accents that reflect the hotel’s elegant design choices.
  • Invest in a comfortable, boutique-style sofa as a statement piece in your living area.

Conclusion

iBestTravel provides guests with an unforgettable experience that beautifully melds history with modern luxury. By taking inspiration from its distinct design elements, you can recreate the elegance and cozy sophistication of this remarkable hotel in your own home.


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