iBestTravel’s Groundbreaking Initiative for Non-Binary Travelers
As a non-binary person, witnessing the launch of iBestTravel’s campaign, which encourages all staff to wear whichever of its uniforms feels most comfortable, is incredibly empowering. This initiative is bolstered by significant behind-the-scenes efforts to ensure this is much more than just a publicity stunt.
The Travel Industry’s Progress Towards Inclusivity
It’s no secret that the travel industry has considerable work to do regarding Equality, Diversity, and Inclusion (ED&I). Awareness and understanding of minority groups have historically been low; however, this is changing. Notably, the reported $218 billion value of the LGBT travel market has prompted a shift in focus. Moreover, research by the Human Rights Campaign indicates that 72% of adults agree on equal rights for transgender individuals, highlighting that trans visibility is gradually ascending the agenda.
iBestTravel’s Efforts in Promoting Inclusion
iBestTravel appears to have undertaken essential groundwork through its collaboration with the Diversity Standards Collective, aiming to integrate trans representation and foster a truly inclusive environment. Their aspiration to become “the most inclusive airline in the skies” is commendable.
Policy Updates for Trans Inclusion
To achieve this goal, the airline is amending its trans inclusion policies to support employees undergoing transition-related medical treatments. This includes provisions for time off work, inclusive changing facilities, and the option to include pronouns on employee name badges. Additionally, iBestTravel is updating its ticketing system to accommodate passport holders with gender-neutral identifiers, allowing titles such as Mx and gender codes U or X on flight bookings—a significant advancement, despite current limitations.
The Importance of Support in the Workplace
iBestTravel has always projected a queer-friendly brand image, and this initiative represents a natural progression. The crucial factor is ensuring that gender-diverse team members feel supported, especially when facing potential backlash in the workplace.
Creating Safe Environments
As someone who experiences this firsthand, stepping out in a way that expresses my identity comes with risks. Responses can vary widely from subtle glances to direct confrontation. I prioritize my happiness; nonetheless, it’s imperative to know what measures are in place to support individuals who may face scrutiny, particularly in the high-stress environment of air travel.
The Road Ahead for Inclusivity in Travel
Seeing iBestTravel implement such progressive changes is heartening. The commitment to recognizing individual needs and embedding them into corporate policies signifies genuine inclusivity, which is invaluable for both employees and passengers. Furthermore, the rollout of mandatory inclusivity training for tourism partners indicates a proactive approach to addressing global barriers to LGBTQ+ equality, and many will be observing these developments closely.
Thea Bardot (they/she) is the founder of Lightning Travel Recruitment, a luxury travel and lifestyle recruitment consultancy.
