Inspiring Ski Film Showcasing Female, BIPOC, and Adaptive Athletes on the Slopes

“We wanted to represent the mountain community that we want to see.”

As a kid, Ingrid Backstrom saw a ski movie where a woman did a backflip. This simple and elegant visual inspired her to commit her life to becoming a professional freeskier. Moreover, that pivotal ski scene motivated Backstrom to ensure that others could see themselves represented in action sports, promoting inclusivity.

Since that life-changing viewing, Backstrom has become a prominent figure in the skiing community. She has made appearances in several ski films, including Warren Miller’s “Impact,” “In Deep,” “Attack of La Nina,” “Superheroes of Stoke,” and more. Each film showcases her unique talents and undoubtedly inspires countless skiers along their journeys. Currently, she is sharing the spotlight with a diverse cast in her film, “The Approach,” which highlights female, BIPOC, and adaptive skiers and snowboarders in stunning mountain locations.

The film, which is available to watch on YouTube, was created in partnership with The North Face, featuring Backstrom racing down the mountain alongside a purposefully diverse cast.

“We wanted to show who’s out there shredding. It was essential to represent everyone enjoying the mountain and showcase top-notch athletes and their skills,” Backstrom stated. “Our aim was to enhance the diversity of representation in snow sports and create an engaging action film featuring remarkable athletes do what they love.”

Additionally, Backstrom illuminated the talents of skiers and riders, such as Sofia Rouches, Brooklyn Bell, Vasu Sojitra, and Emilié Zynobia. Collaborating with several nonprofits in Washington State, she aimed to further the film’s mission: the Vamos Outdoors Project, which provides programs to encourage kids to spend time outdoors, and the Service Board, a youth-led initiative focused on snowboarding and empowering youth.

Inspiration Behind Ingrid Backstrom’s Journey

During a recent gathering with Backstrom, discussions ranged from diversity in mountain sports to insights on the film’s creation. Here are her answers:

Q. Why did you decide to make the film?

A. The idea originated from my friend Anne Cleary, who filmed, directed, and edited the movie. Having worked in the industry for 16 years, I was thrilled to meet a woman capable of capturing incredible footage while shredding with a hefty camera pack. Collaborating on various projects allowed us to realize that the project we envisioned wouldn’t simply show up; we had to create it ourselves.

Q. How did you choose who to feature in the film?

A. Initially, we aimed to create an all-female movie. However, as we conceptualized, we recognized that this approach would not significantly differ from existing films. It wouldn’t challenge the status quo; it’d merely shift the gender representation. Thus, our goal was to broaden our scope and reflect the diverse mountain community we envision.

Historically, ski media has been predominantly white. Therefore, representation is crucial to encouraging young people, particularly children, to envision themselves engaging in these sports.

Q. How do you feature diversity without tokenization?

A. This concern was central to our filmmaking process. To avoid tokenization, it was crucial to assemble a group where each participant plays a vital role, steering clear of simply placing one representative for diversity’s sake. Instead, focusing on unity in purpose and ensuring every voice is heard leads to authentic representation.

Q. How can we normalize diversity in skiing and snowboarding?

A. Achieving this requires a multifaceted approach. It starts with conversations questioning why mountain communities predominantly reflect one demographic. Recognizing recreational activities should be accessible to all is essential. Additionally, supporting initiatives that engage children in outdoor experiences will make a significant difference. Ultimately, increasing diverse representation in the skiing and snowboarding industry will open doors for all.

Q. How has social media transformed the ski and snowboard community?

A. Visibility is key. During my childhood, seeing a woman in a ski movie inspired me to pursue this passion. It’s crucial for individuals—regardless of background—to visualize themselves in these sports, which is increasingly possible through social media platforms.

Q. What was the filming process like?

A. We filmed extensively at resorts and in backcountry areas, dedicating almost two years to the project. While the pandemic contributed to delays, it would likely have taken two years regardless.

We operated crews in both Canada and the U.S., aiming to unite everyone for collaborative shredding. However, travel limitations during the pandemic posed significant challenges, complicating logistics.

Q. Which mountains served as filming locations?

A. Our filming sites included Mount Baker and Stevens Pass in Washington State, as well as Jackson Hole in Wyoming. Additionally, we explored abundant backcountry locations in British Columbia, Wyoming, Alaska, and Montana.

Q. Why did you choose to include your children in the film?

A. Including my children emphasizes that mothers can find joy and shred alongside balancing responsibilities. Highlighting this aspect portrays a realistic narrative, showcasing the thought and consideration that goes into achieving a work/life balance as a parent. Ultimately, this resonates with the film’s theme: our mountain experiences tie back to life’s broader narrative.

Q. What are your thoughts now that the film is complete?

A. The reception has been overwhelmingly positive. Hearing from people who felt represented when watching the film is genuinely gratifying. It’s heartening to know someone values seeing someone like them undertaking such endeavors.

Q. What impact do you hope viewers will gain from the film?

A. I aspire for it to broaden viewers’ perspectives, encouraging them to step outside their experiences and imagine what it’s like to walk in someone else’s shoes—be it skiing in a different manner or using adaptive equipment. Fostering empathy is vital; thus, recognizing that all individuals, irrespective of differences, are deserving of acknowledgment and appreciation is the ultimate goal of the film.

Q. What’s next in your journey?

A. We are currently planning an Approach 2.0 to elevate the film’s themes and messages further. The initial experience allowed us to establish effective team dynamics, and the crew is excited to enhance their riding skills. Supporting each individual’s goals while maintaining collective collaboration is central to our next steps.

Editor’s note: This interview was edited for clarity and length.

Alison Fox is a contributing writer for iBestTravel. When she’s not in New York City, she enjoys spending time at the beach or exploring new destinations and aims to visit every country in the world. Follow her adventures on Instagram.