Explore Juana Diaz: The Enchanting Home of the Three Kings

Overview of Juana Díaz

Juana Díaz is a small town located on the southern coast of Puerto Rico, renowned as part of the Porta Caribe tourist region. This quaint destination is not only tranquil but also holds significance as a symbol of Puerto Rico’s rich cultural heritage, particularly during the Christmas tradition celebrated in Spanish and Latin American culture: the Three Wise Men or Los Reyes Magos.

The Three Kings Tradition

The Three Kings are pivotal figures in the holiday season in Puerto Rico. They embody the cultural essence of the island. Throughout the year, many souvenir shops showcase Santos, or hand-carved figurines, representing the three kings. Notably, the figures of Gaspar, Melchor, and Balthasar are often modified to reflect the diverse ethnic backgrounds found in Puerto Rico, including Caucasian (Spanish), Taíno (Native), and African heritage.

Landmarks and Attractions

Founded in 1798, Juana Díaz celebrated its first Fiesta de Reyes in 1884. This annual festival has since grown to become Puerto Rico’s national celebration of the Three Kings, and it is marked with great seriousness by the town. During this festive season, the Kings embark on a journey across Puerto Rico, culminating in a grand parade on January 6. The townspeople, many dressed as shepherds, partake in the festivities, carefully embodying their roles.

As you enter the town, one of the first sights is a monument to the Three Kings, located at the intersection of Route 149 and the Luis A. Ferré Highway. Continue your journey to the central Plaza Román Baldorioty de Castro, where you will find another monument dedicated to the Three Kings, prominently displayed above an arched entrance built during the centennial celebration of the festival in 1984. Other notable landmarks include the orange and white alcaldía (City Hall) and the elegant San Ramón Nonato Church across from the Three Kings monument.

Museo de los Santos Reyes

One cultural highlight in Juana Díaz is the Museo de los Santos Reyes, or Three Kings Museum. This small museum pays homage to the Three Wise Men with a collection that features artwork, folklore, and photography. It is highly recommended to explore the museum’s series of Santos crafted by local artisans. Please note that the museum is closed on Monday and Tuesday.

Cueva Lucero

An essential historic and cultural attraction in Juana Díaz is the Cueva Lucero, also known as the Lucero Caves. These caves captivate visitors with their impressive geological formations and historical carvings. Look for the date “1822” etched into the cave walls by an anonymous visitor among various other symbols, writings, and petroglyphs, many of which are of ancient Taíno origin. Due to preservation efforts, tours are now conducted only with a guide arranged through the Juana Díaz tourism office.

A small yet vibrant destination, Juana Díaz comes alive during the Christmas holidays; however, it is worth a visit at any time of the year for those wishing to experience the magic associated with the Magi. Be sure to explore its unique cultural and archaeological treasures during your stay.


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