When you walk through the doors of the new JW Marriott Hotel Madrid, you silence the bustle of the city. The noise of the cars driving along one of the main arteries of the capital gives way to a quieter, calmer scene. People stop at the entrance – chatting, wondering, pointing. Some know that this is the first JW Marriott in Spain: being up to date on hotel news has become a pastime here, as important as staying on top of social media. There are others who ask “another one?” with an air of exhaustion. In the global competition for new hotel openings, Madrid bagged the prize a while ago. Nonetheless, this hotel is different and special, the premiere in Spain for the JW Marriott brand. It’s fitting that the country’s capital is the location of its first property here. After spending a night, it is clear that as this hotel opens its doors to the public, it is ready to be the centre of attention here for a little while.
Why Stay at JW Marriott Hotel Madrid?
Let’s rephrase this – “why wouldn’t you consider it?” Reasons to indulge in this accommodation include its prime location in the centre of the city, the stylish interiors designed by Rockwell Group, and the gastronomic offerings from the celebrated Sandoval brothers. These elements alone are reason enough to visit, but the hotel’s identity is thoroughly grounded in this moment and place.
Set the Scene
Natural light pours in through the skylight above the check-in desks. The tranquil atmosphere, lush plants, minimalist decor, and subdued color palette are instantly soothing. From a hidden garden to the industrial lobby and sleek cocktail bar, this is quickly becoming Madrid’s trendiest destination. Moreover, there’s an art shop selling magazines and local art, enhancing its appeal as a cultural hub.
The Backstory
There are more than 100 JW Marriott hotels around the world, but until now, Spain didn’t have one. Few know that this opening began taking shape in 2020. After almost four years dedicated to the renovation of the building, it finally opened in 2023. A brand like JW Marriott, with such a storied history, could not settle in a building without its own legacy. At first glance, no decorative element seems out of place thanks to the magic of the Rockwell Group, and though they are not responsible for all of the design, the lobby columns are original from the 19th century, revealing the building’s historical significance.
The Hotel
It is logical that in a hotel focused on achieving a balance between mind, body, and spirit, the gym and spa would be carefully designed. When it’s time to work out, guests will not toil away under depressing fluorescent lights in a cramped hotel gym. Instead, the fitness centre boasts an industrial-chic style with exposed brick walls, making even the gym visually appealing.
The spa is a testament to the belief that “the best things come in small packages.” Its three treatment rooms suffice for a tranquil experience. The spa’s earthy tones create a calming environment, free from pretentiousness. The treatments utilize products from Alqvimia, a 100% natural line of holistic cosmetics, ensuring rejuvenation that aligns with the hotel’s ethos.
The Rooms
That feeling of deep relaxation extends to the 127 rooms and 12 suites, located on the 6th and 7th floors. The JW Marriott Hotel Madrid clearly perceives itself as a leisure destination, not merely a business hotel. Upon entering the rooms, guests are greeted by decor in subdued tones that promote peace and tranquility, beautifully illuminated by the sunlight streaming through large balconies. A special highlight is the minibar, which offers a plethora of delights. All details in the rooms are meticulously curated to remind guests that they are on holiday, encouraging daydreams of living like a local Madrileño.
Food and Drink
The hotel’s restaurant serves as its crown jewel, created by the renowned Sandoval brothers – Mario, Rafael, and Diego. With Qú, the culinary brothers are embarking on a new adventure, following their successes with Coque and Coquetto. Their passion is evident in this new space. The goal is to pay homage to Madrid through a menu that emphasizes local produce, blending traditional and avant-garde cuisine. The kitchen operates 24 hours a day, catering to all dining needs.
The breakfast service, deemed by many as paramount, is particularly important to Mario Sandoval, whose ambition at Qú is to serve the best breakfast in Europe. Daily-baked fresh bread, pastries, and a variety of cheeses greet guests. Egg dishes abound, including egg white omelettes and fried variations, complemented by the quintessential churros, a must-try for any guest.
The Neighbourhood
The JW Marriott’s location is simply unbeatable. Although the main entrance is on Calle Sevilla, most of the rooms overlook the vibrant Plaza de Canalejas. The hotel is mere steps from the symbolic heart of Madrid, Puerta del Sol, which can even be seen from some suites. For locals, waking up here is a dream, while visitors enjoy unmatched access to the city’s offerings.
The Service
Andrés Evia, the hotel’s general manager, leads a team of approximately 100 dedicated employees. With a special focus on exemplary service, the staff is committed to guest well-being. Their enthusiasm is apparent, making them ideal hosts. Moreover, the hotel uniforms, especially the retro green dresses, add a charming touch, intended to “connect with the age of the building”, as Evia explains.
Sustainability and Accessibility
Commitment to sustainability at the hotel begins with a reduction of plastics and internal recycling, evidencing a serious environmental pledge. This commitment extends to the use of recycled materials in housekeeping uniforms. Following the trend many hotels have adopted, the JW Marriott has also transitioned to refillable containers for amenities, utilizing products from Aromatherapy Associates that enhance well-being with their aromatherapy benefits. Additionally, the gastronomic offerings highlight sustainability, utilizing local products, often sourced from the Sandoval brothers’ farm. The entrance and restaurant are easily accessible at street level, along with elevators for access to the gym, spa, and rooms.
Anything Else to Note?
Animal lovers will be delighted to know that the JW Marriott Hotel Madrid is pet-friendly. The hotel prides itself on welcoming families, recognizing that for many guests, pets are beloved family members. In the words of the general manager, “If we are going to focus on relaxation and living in the moment, our pets provide us with everything to help reach those states.” Overall, the JW Marriott strives to create a harmonious experience for guests, whether nestled in comfortable rooms or exploring the luxurious offerings of the hotel and city. It all contributes to a memorable holiday experience.
