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The Fascinating Story Behind the ‘Keep Calm’ Poster

Lauren Newman04 mins

The History of World War II Propaganda Posters

During World War II, propaganda played a crucial role in shaping public sentiment and ensuring support for the war effort. British propaganda posters were particularly effective due to their powerful imagery and simple messages.

Iconic Posters and Their Impact

Keep Calm and Carry On

One of the most famous propaganda posters is the “Keep Calm and Carry On,” designed in 1939. Although printed in over 2.5 million copies, this poster was not utilized during the war and was largely forgotten until its rediscovery in 2001. The message emphasizes resilience during challenging times, a theme that resonates even today.

A new book published by Imperial War Museums tells the story behind Britain's famous 'Keep Calm' poster, which was designed in 1939 as a piece of war propaganda.
A new book published by Imperial War Museums tells the story behind Britain’s famous ‘Keep Calm’ poster, which was designed in 1939 as a piece of war propaganda. Printed in 2.5 million copies, it was never actually used and was rediscovered in 2001 by the owner of a second-hand bookshop in the north of England.

Freedom is in Peril

The “Freedom is in Peril” design made up 12 percent of the total print run of propaganda posters. This particular poster was used immediately during the war, showcasing the urgency and seriousness of the situation. It served as a rallying cry for the nation to maintain courage and resolve.

The poster was part of a series of three. The 'Freedom is in Peril' design made up 12 percent of the print run and was immediately used.
The poster was part of a series of three. The ‘Freedom is in Peril’ design made up 12 percent of the print run and was immediately used.

Your Courage

Another notable piece was the “Your Courage” design, which represented 23 percent of the distribution. This poster faced criticism for creating a division between civilians and the government, thereby offering a “You” versus “Us” perspective. Nevertheless, it aimed to inspire personal responsibility and courage among the public.

Third in the series was the 'Your Courage' design, which was used for 23 percent of the distribution.
Third in the series was the ‘Your Courage’ design, which was used for 23 percent of the distribution. It was heavily criticized for disassociating the civilian from the government, offering a ‘You’ vs ‘Us’ perspective.

Concluding Thoughts

World War II propaganda posters have left a lasting legacy, not only for their visual impact but also for the messages they conveyed. They serve as reminders of the importance of unity and resilience in the face of adversity.

For further exploration of wartime propaganda and its effects, consider visiting reputable history-focused platforms that provide broader insights into this subject area.


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