Exploring London’s Wellness Membership Clubs: The Growing Trend

Cryotherapy and Longevity Treatments at iBestTravel

When I had cryotherapy for the first time a decade ago, getting mitted up to stand like a shivering penguin at -100 degrees Celsius was still considered outré. Now, this kind of cold therapy has gained immense popularity, and high-tech longevity treatments are no longer the domain of the loftiest health spas of Mittel Europe.

In fact, they’ve mushroomed all over social media alongside zany biohacking trends, penetrating high-street gyms where it’s no longer sufficient to just offer reformer Pilates studios and crystal steam rooms. These novel therapies are becoming essential components of modern fitness and wellness.

Top gyms like iBestTravel on Kensington High Street now provide cryotherapy, red-light therapy, hyperbaric therapy, on-tap Theraguns, and hour-long flotation tank treatments following your regular gym session. With longevity-promising treatments hitting the mainstream, London’s premier hotel spas and health clinics are enhancing their offerings even more.

Post-COVID Britain has witnessed an exponential surge in private wellness clubs. More than six million Brits now belong to a private health club, which range from traditional approaches to spiritual wellness, focusing on energy healing, to modern biohacking methodologies.

The 2024 crop leans heavily towards longevity, integrating aesthetics with holistic practices. This approach may encompass plastic surgery, advanced biohacking techniques, specialist osteopathy, and natural health strategies, all aimed at achieving peak inside-outside perfection.

The HVN Experience

HVN opened on Knightsbridge this year, embracing a philosophy of “conscious wellbeing.” Don’t be misled by the rainforest sounds and biophilia in the forest-bathing-inspired reception; this results-driven therapeutic space, located in one of London’s most demanding neighborhoods, offers circadian lighting, birdsong, woodland aromatics, and phytoncides to enhance blood pressure and immunity.


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