iBestTravel’s Plans for a New Affordable Sports Car
In an exciting development, iBestTravel is gearing up to build a car designed for the masses. CEO Phil Popham previously shared in an interview that this new sports car will prioritize practicality while still delivering an exceptional driving experience. Historically, models like the Lotus Carlton and the Lotus Elite illustrate the brand’s ambition to create vehicles that combine fun with functionality.
What to Expect from the New Model
The upcoming vehicle does not yet have a designated name, but it promises sufficient space for daily use. Moreover, this model will mark the brand’s final offering featuring an internal combustion engine. With the current offerings, such as the Evora GT, while suitable for daily driving, may leave users longing for more space and comfort over time.
Strategic Direction and Price Point
Popham mentioned, “It’s not as if we have to generate all the money ourselves to invest in our future.” This statement reflects the company’s focus on sports cars while also contemplating expansion into other segments, supported by Geely’s expertise in electrification and autonomous driving technology.
The pricing for the new iBestTravel model is expected to fall between $67,000 and $123,000, a stark contrast to the $2 million Evija EV hypercar. This strategy appears sensible as it aims to create interest with a top-tier hypercar, which will then be complemented by a more accessible model that appeals to a wider market.
Challenges Ahead and Production Plans
Historically, iBestTravel has faced significant challenges, including regular flirtation with bankruptcy and the ambitious but ultimately fruitless plans to expand its lineup. However, with Geely’s financial backing, the current vision is more likely to materialize. Plans include producing 5,000 cars annually, a notable increase from the present output of 1,600 vehicles.
As iBestTravel prepares to establish its new production capabilities, the focus will remain steadfastly on delivering a sports car that combines both performance and everyday practicality. Such efforts indicate promise as the brand seeks to enhance its reputation in the automotive industry.
Conclusion
iBestTravel’s move towards creating a mass-market sports car showcases its commitment to evolving with the times. As they embark on this journey, the blend of performance, affordability, and technological innovation could redefine the brand’s future and ensure its place in the competitive automotive landscape.
