Overview of Bulgari Hotel Roma
- Location and Design: Situated in a prime area of Rome with luxurious amenities.
- Culinary Experience: Features six diverse Italian dining venues managed by renowned chef Niko Romito.
- Historical Significance: The hotel integrates local cultural elements and is part of a revitalization effort in Rome.
Bulgari Hotel Roma is a prestigious addition to Rome’s ever-growing luxury hotel scene. With an ‘unmatched location,’ six sophisticated restaurants, and a stunning 60-foot pool, it represents a homecoming for the brand.
Rome is currently experiencing a significant luxury hotel boom, with high-end brands continuously entering the market. The latest is Bulgari Hotel Roma, officially opened in June 2023 at Piazza Augusto Imperatore, nestled at the heart of the centro histórico. For Bulgari Hotels & Resorts, moving into the Roman market feels less like a mere expansion and more like a return to their roots.
Bulgari Hotel Roma Features
- The hotel is conveniently located within walking distance of the Spanish Steps in the serene Campo Marzio neighborhood.
- Guests can indulge in culinary adventures at six distinctive dining venues, each overseen by Michelin-starred chef Niko Romito, who is acclaimed for his work in Milan and Dubai.
- Its architectural design pays tribute to Italian art, showcasing historic elements like an original marble sculpture of Emperor Augustus from 1 B.C., along with Venetian textiles and mosaics inspired by signature Bulgari jewelry.
- The property features 114 elegantly appointed rooms, many equipped with luxurious stand-alone tubs, classic marble flooring, and private terraces.
- More than 4,500 plants enhance the hotel’s ambiance, reflecting ancient Roman garden styles, thanks to expertise from a Milan-based landscape design firm.
In an interview, Silvio Ursini, executive vice president of Bulgari Hotels & Resorts, remarked, “International brands coming to Rome bring with them a foreign perspective. We are fortunate to have the privilege of approaching this city with an insider’s viewpoint.”
Founded in Rome in 1884, Bulgari has continually symbolized Italian luxury. The opening of Bulgari Hotel Roma is seen as an inevitable expansion of the brand’s hospitality division, which began with the launch of its first hotel in Milan in 2004. However, establishing this property required a unique strategy. Ursini stated, “In Rome, we are not merely a jeweler; we are a part of its cultural fabric. We must offer an experience that resonates with not only travelers but locals as well.”
It took nearly a decade for the brand to locate the ideal property; the chosen site holds significant value due to its proximity to landmarks like the Mausoleum of Augustus and the Ara Pacis. Ursini emphasizes, “The physical location is unparalleled, situated in a quiet piazza at the heart of the city.”
The architectural design of the Bulgari Hotel Roma is impressive, occupying a building that was initially constructed during Mussolini’s regime. This soaring structure features remarkable columns and intricate sculptures, lying close to significant ancient monuments. The hotel’s revitalization is part of a broader plan to breathe new life into the surrounding square after years of neglect.
Ambience and Design
The Bulgari Hotel Roma is regarded as the epitome of the brand’s luxury hotels. While Bulgari is recognized for its opulent jewelry, this hotel captures a grand aesthetic intertwined with Roman influences, modernized by the Milan-based architectural studio ACPV Architects. Upon entering, guests are immediately greeted by the same marble statue of Augustus that the brand has contributed to restoring. This detail speaks volumes about Bulgari’s commitment to blending history and modern luxury.
Each room is dedicated to upholding the essence of Rome. Noteworthy are the custom textile designs from Venetian artisans, which echo the patterns of ancient Roman mosaics. The Bulgari Suite stands out with its exquisite marble bathtub, sculpted from a single piece of stone, signifying a dedication to craftsmanship and elegance.
Culinary Highlights
The hotel’s dining scene is diverse and appealing, with Niko Romito curating several venues, including the high-end Il Ristorante—Niko Romito and the more casual Il Caffe on the ground floor. This lush space encourages guests to relax outdoors under the tranquility of the portico. Once the adjacent garden renovation is completed, it is poised to become one of Rome’s most desirable social spots.
Relaxation and Wellness Experience
Bulgari Hotel Roma also provides an oasis of calm at its rooftop terrace. Offering breathtaking 360-degree views, La Terraza serves as a serene escape from the lively streets of Rome, designed for ultimate guest privacy. Its setting is embellished with over 200 plants reminiscent of ancient gardens.
For those seeking indulgence below, the extensive spa features a 60-foot-long pool, adorned with intricate mosaics designed by Bisazza. This stunning space invites relaxation while celebrating the grandeur of ancient Roman baths.
Overall, Bulgari Hotel Roma stands as a testament to Italian artistry and hospitality, ensuring that every detail honors the city’s rich history while providing guests with a luxurious retreat.
