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Luxury Sneakers Transformed into Stylish Pollution Masks

Jonathon Williams04 mins

Wang Zhijun: The Designer Making Pollution Masks from Sneakers

Beijing designer Wang Zhijun is transforming sneakers into innovative pollution masks, bringing an artistic touch to an important environmental issue. His unique creations have gained significant traction on social media, expanding his following to over 12,000. However, despite the demand, Wang has decided that these masks will not be for sale; instead, he hopes to leverage the interest toward a broader campaign on pollution awareness.

The Yeezy Mask: A Statement on Sustainability

Beijing designer Wang Zhijun makes pollution masks out of dismembered sneakers, like this one. It's made from a pair of limited edition Adidas Yeezy Boost 350 V2s, designed by Kanye West. A $5,000 bid for the mask on eBay China attracted global attention to Wang's project.
Beijing designer Wang Zhijun makes pollution masks out of dismembered sneakers, like this one. It’s made from a pair of limited edition Adidas Yeezy Boost 350 V2s, designed by Kanye West. A $5,000 bid for the mask on eBay China attracted global attention to Wang’s project.

Innovative Design Techniques

Wang’s Yeezy mask is crafted from the upper halves of the sneakers, showcasing the signature “SPLY 350” branding. Moreover, he has ventured into creating masks from other popular brands, including Acronym x Nike Presto Mids, which utilize the heel shape to ensure a snug fit over the wearer’s mouth and nose. This innovative approach to design reflects Wang’s commitment to both aesthetics and functionality.

Collaborations with Brands

Wang has caught the attention of numerous brands with his intriguing designs, such as Puma, which was among the first to send him sneakers for experimentation. Consequently, this collaboration included the creation of the Puma Faas mask as part of their global campaign.

A Personal Journey

Reflecting on his upbringing in Beijing during the 1990s, Wang shares how he was once captivated by the allure of Nike shoes, viewing them through the lens of the ‘American dream.’ It’s a poignant twist that he now repurposes them into meaningful masks. “I own around 100 pairs of shoes,” Wang explains, while mentioning that not all are disassembled for his art. Some retain their original charm and purpose.

Wang's girlfriend often models his masks. 'At first, she couldn't understand why on earth I would destroy a perfectly good pair of shoes,' says Wang. 'But she gets it now. So do my parents, and friends. They still sit next to me in disbelief when I work on a new mask, but they get it.'
Wang’s girlfriend often models his masks. ‘At first, she couldn’t understand why on earth I would destroy a perfectly good pair of shoes,’ says Wang. ‘But she gets it now. So do my parents, and friends. They still sit next to me in disbelief when I work on a new mask, but they get it.’

Conclusion

Wang Zhijun’s pollution masks are more than just protective gear; they are a statement on sustainability, creativity, and the intersection of fashion and environmental awareness. His work not only raises awareness about pollution but also challenges conventional views on consumption and waste.


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