Top Tips for an Unforgettable Visit to Stratford-upon-Avon

Stratford-upon-Avon is wildly popular with visitors, and no wonder—it has a lot to recommend it. However, you need to plan your visit carefully and do your research, or you could be disappointed. These tips will point you in the right direction for making the most of your trip.

Blame Shakespeare

Some of what’s on offer in Stratford-upon-Avon reinforces out-of-date stereotypes about the UK. Visitors who are not careful and selective could encounter poor service, unappealing food, and tired, overpriced accommodations that more customer-oriented English towns have left behind decades ago.

Blame the Bard. The allure of Shakespeare’s birthplace is undoubtedly responsible for both what’s good and what’s bad about this market town. It’s a “must-visit” place for anyone interested in literature, theater, Western culture, and English history. However, it is also a location where sheer volume has allowed some local innkeepers and restaurateurs to take visitors for granted. It’s essential to separate the good from the bad while steering clear of the greedy.

The Good

1. Picturesque, 15th to 17th-century architecture—half-timbered buildings and thatched roofs—have been preserved in excellent condition. The town has been attracting visitors almost since Shakespeare’s death. Check out the guest book in the Shakespeare birthplace house, where notable figures like Charles Dickens and Benjamin Franklin have signed.
2. The Royal Shakespeare Company, founded here during Victorian times, is a cultural treasure and a fantastic place to enjoy a play. In 2010, the theater underwent a significant renovation, enhancing the visitor experience.
3. The Shakespeare Birthplace Trust, established in the 19th century, has transformed five Shakespeare houses into outstanding visitor attractions.
4. Anne Hathaway’s Cottage offers a glimpse into the life of Shakespeare’s wife.
5. Shakespeare’s Birthplace remains a key highlight for visitors.
6. Hall’s Croft is an essential stop for history enthusiasts.
7. Mary Arden’s House provides interactive experiences for families.
8. The Nash House and New Place has even gained notoriety for ghost sightings; see if you can spot the ghostly boy in the worker’s photo.
9. Boat Trips on the River Avon – Several local companies offer short, daytime cruises and lunch cruises to escape the crowds while seeing Shakespeare’s hometown from a different perspective.

Stratford-upon-Avon – The Bad

Shakespeare attracts millions of visitors globally, which can lead to a captive audience feeling underwhelmed. Therefore, for some establishments, this has become an excuse for diminished effort. As a result:

1. Hotel accommodation within the town can be subpar, tired, and overpriced.
2. Finding fairly priced, quality meals can be challenging. Surprisingly, in a town bustling with visitors, there are few notable restaurants.
3. Some locally promoted “attractions,” including ghost tours and dioramas, lack genuine quality and appeal.
4. On national holidays, vacations, and throughout the summer, the crowds can be overwhelming.

Top 7 Ways to Avoid the Pitfalls

Visiting Stratford-upon-Avon for a day or two can still be enjoyable. Just keep these pointers in mind:

1. Avoid places where good food and comfortable rooms are assumed just because the architecture is appealing. Recently, I experienced mediocre afternoon tea at one highly recommended location.
2. Steer clear of UK national holidays and school vacations; during these times, the area becomes modelled after Times Square on New Year’s Eve.
3. Skip overly commercialized attractions that offer little value—”Shakespearience” is one example worth avoiding, and “Tudor World” did not meet expectations. Investing your time in an RSC production across the road is a better choice.
4. Ask locals for recommendations on dining and entertainment. Locals know the best spots to enjoy a meal or drink.
5. Avoid restaurants that look overly fancy, as they tend to be expensive and pretentious. Simplicity often brings the best dining experiences.
6. If you choose accommodations within the town, prioritize simpler options. A B&B often offers a friendlier, more comfortable experience than mid-priced hotels. Notably, The Arden and Crowne Plaza are good choices nearby.
7. Consider staying outside the town. A few charming country house hotels on the edges of Stratford-upon-Avon are delightful and may provide good value depending on the season. The Hallmark Welcombe Hotel is a fine example, featuring a lovely spa and beautiful rooms.